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SEO Office Hours: Website Structure

Website architecture encompasses elements that form the basic structure of your website. This includes things like information architecture, subdomains for internationalization, mobile architecture, URL formatting, navigational elements, and other internal linking structures.

If your overall website structure is not optimized for search performance, then any individual page on that site is not set up to have its best chance at being crawled and indexed, appearing in search results, and ultimately, converting into a revenue-driving asset.