Deep App Links
Deep app linking is used to send users straight to the app version of a site, if it is available, once they click on a search result. For example, sending users straight to a social media app, rather than linking to the mobile site. Our SEO Office Hours key takeaways below cover deep app links, with guidance for the implementation compiled from Google Search Central’s regular SEO advice sessions.
For more on optimizing your website’s links for search engines check out our additional resources:
5 Internal Linking Strategies to Boost SEO and Drive Organic Traffic.
An SEO’s Guide to the Different Types of Links
Avoid Redirecting Users From Mobile Sites to an App
When redirecting from your mobile site to an app, make sure that users are able to access your site’s content normally from the search results. John recommends adding a banner to help users navigate to your app by choice.
Algorithms Exist/ed to Check App and Webpage Content Equivalent
Google has (or had) a number of algorithms set up to double check to make sure content app content is equivalent webpage content. John recommends using Firebase for app indexing wher can submit support questions.
Deep Linked App Pages Should Match Desktop Pages
The content on your deep linked app pages should match the content on the desktop pages.