Lumar for Digital Operations
- Remove siloes: connect cross-departmental digital and website teams with website intelligence.
- Analyze, monitor, and optimize your websites’ technical health — in one place.
- Improve efficiency with time-saving SEO automation, scheduled website crawls, and custom alerts.
Welcome to the oh-so-smooth world of centralized digital operations
Maintaining exceptional website health and driving real commercial impact from your digital properties requires exceptional collaboration across multiple teams and individuals. Shifting from more siloed, department-specific operational approaches to a broader Digital Ops vision helps create new organizational efficiencies, enables better SEO execution, and builds greater business-wide insights into your site’s revenue-driving impact.
Centralized website intelligence
Your website’s health—its speed, user experience, and technical soundness—is critical. It impacts your competitiveness, customer experience, and your bottom line. Lumar provides a centralized website intelligence platform for teams to easily monitor, analyze, protect, and improve your site’s technical health.
Get website teams on the same page
Lumar’s website intelligence platform helps brands scale digital operations by bringing together the teams, data, and insights required for high-performing, revenue-driving websites that are poised to rank well in organic search.
Increase oversight of website changes
Without proper oversight of website changes, you risk new errors being inadvertently introduced during updates and new code releases. If they remain undetected for too long, those errors can lead to a significant drop in organic traffic or revenue. With Lumar, it’s easy to protect your site with automated SEO QA testing and monitor site changes and trends.
Benchmark your site’s technical health
See the bigger picture with Lumar’s Impact features. How could your technical SEO updates influence your organic traffic funnel? How does your site stack up to other leaders in your industry? Our website health scores and organic traffic funnel visualizations will show you the impact of your website projects.
Scale digital operations with Lumar’s website intelligence platform
Unite your cross-functional website teams
Enabling better cross-functional and cross-departmental collaboration is key for brands that want to build more efficient and effective digital marketing practices (and ultimately, drive more brand awareness and conversions). Increase your digital team’s ability to understand what their website data is telling them and empower them to take action fast with Lumar’s comprehensive website intelligence platform.
How Lumar users uncover their websites’ full potential
“Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”
Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility”
Dave Cain, Head of Digital Marketing, Arriva
“The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”
Chris Nichols, Senior Manager, Enterprise SEO & Product Management
“Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”
Dave Cain, Head of Digital Marketing, Arriva UK Bus
“Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”
David McAdam, Technical SEO Strategist
“Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”
Matthew Grabiak, Principal SEO Product Manager
“Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”
Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”
Sebastian Simon, Senior SEO Manager, heine