Deepcrawl is now Lumar. Read more.
DeepcrawlはLumarになりました。 詳細はこちら
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Empowering the world’s leading brands to harness their websites’ full potential

Founded in 2010, Lumar has grown from a technical SEO solution to an enterprise-scale website intelligence platform with a global client base, powered by our world-class website crawling technology.

About Us - Lumar
Lumar Team Meet Up
About Lumar

Lumar offers an enterprise-scale website intelligence platform — a command center for digital teams seeking to improve their websites’ technical health and organic search performance.

Our cloud-based technology helps businesses scale their digital operations by bringing together the teams, data, and insights required to maintain high-performing, revenue-driving websites.

Lumar is used by website, SEO, and digital marketing teams at the some of the world’s best-known enterprise brands, including eBay, Microsoft, PayPal and Deloitte.

In 2010, Lumar first launched as Deepcrawl — learn more about our history and our 2022 name change.

Meet our leadership team

Craig Dunham - Lumar CEO

Craig Dunham


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Craig is responsible for all day-to-day operations at Lumar and the overall success of the business. Before Lumar, Craig was part of the executive leadership team at Seismic, helping to grow the company from a $15 million Series A valuation in 2013 to a $1.6 billion Series F valuation in 2020.

Matt Jones

CIO & Co-Founder

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Matt is a co-founder of Lumar and led the development of the software. Before Lumar, Matt was co-founder and lead developer at Semetrical, an SEO consultancy, where he built sophisticated SEO tools to power clients’ website analysis.

Michal Magdziarz

President & Co-Founder

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As president of Lumar, Michal provides strategic leadership and, as chief architect, he drives innovation across the product and engineering teams. Michal is an SEO industry doyen, co-founding Lumar (as Deepcrawl) in 2010 and has worked in the wider SEO industry since 2005.

lumar CMO Shachar

Shachar Radin Shomrat


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Shachar leads Lumar’s marketing and demand generation operations. She is a serial tech CMO and has been scaling tech companies since 2007. Before Lumar, Shachar was the CMO at HubbleHQ, and CCO at Voxbone, which was recently acquired by Bandwidth for over $500M.

Ali Habibzadeh


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Ali joined Lumar in 2015 and leads our tech and engineering teams. He has a wealth of experience in web technologies and MarTech and has been part of every Lumar investment round representing engineering team scaleup and platform innovation.

Alex Schaefer - Chief Customer Officer at Lumar

Alex Schaefer


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Alex leads Lumar’s value delivery initiatives. He has 10+ years of experience scaling startups in a range of sales, account management, and strategic business development capacities. Outside of his time in tech, he also served in the Peace Corps and received an MBA from INSEAD.

Varun Athi


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Varun joined Lumar in early 2022. He brings SPAC, IPO, VC fundraising, and PE transactions experience and a history of building lean, high-impact teams. Varun has a broad range of experience in Fortune 500, hypergrowth start-ups and turnaround businesses. Prior to Lumar, Varun led finance functions and teams at Aventri, Butterfly Network, Dataminr and Vidyo.

Aundreia T. Heisey, VP, Strategy, and Operations at Lumar Website Intelligence Platform

Aundreia T. Heisey,

Sr. VP, Strategy & Operations

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Aundreia leads Lumar’s strategic programs across the go-to-market teams. Previously, Aundreia was a leader within the financial services team at SaaS platform Seismic, leading their strategic initiatives across product marketing and customer success.

Panos Savopoulos, VP, Global Sales at Lumar - Website Intelligence Platform

Panos Savopoulos

Sr. VP, Global Sales

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Panos leads Lumar’s global sales, revenue operations, and sales engineering. Prior to joining Lumar, Panos served as a regional vice president at Oracle, where he led sales for Oracle’s loyalty technology solution.

Monica Lay

VP, People Operations

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Monica is VP of People Operations at Lumar, extensively scaling human resources since joining as an HR manager in 2019. She implements initiatives to improve employee engagement, talent attraction, and employee relations across our offices in three countries.

Joanna Obstawska - VP Product Delivery

Joanna Obstawska

VP, Delivery

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Joanna is Lumar’s arbiter of agile processes and has over a decade of experience working in delivery-based roles across a number of successful startups. Joanna works alongside Lumar’s engineering and product teams to ensure the smooth delivery of product releases.

Ashley Berman Hale, VP, Professional Services at Lumar Website Intelligence and SEO Platform

Ashley Berman Hale

VP, Professional Services

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Ashley leads Lumar’s all-star professional services team and has been involved in the technical SEO industry since 2003. She works across teams to ensure Lumar’s platform keeps pace with the latest tech SEO developments while supporting our customers to achieve search success. She is motivated by creating a better, safer, and more accessible internet for everyone

Erin Demster - VP of Customer Success at Lumar

Erin Demster

VP, Customer Success

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Erin’s mission is to ensure that clients reach their SEO and website health goals through partnering with Lumar’s Customer Success team. Prior to Lumar, she spent six years at the content-focused SaaS platform, Seismic, where she helped elevate customer success as a key differentiator for the brand.

Our values guide us every step of the way

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We’re big-picture thinkers with an eye for detail

Each change to a website affects the overall experience. That’s why we take a holistic approach to website operations. We focus on how individual details make up the bigger picture, to make sure each piece generates a cohesive impact. We help specialist digital talents across product, marketing, SEO, and engineering work together to boost their brand’s website experience and performance.

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We have a deep love for the web

Some people might describe us as eccentric. Others think of us as tech-loving nerds. We’re proud to be both. We wear these descriptions like a badge of honor because when it comes to the web, we really know our stuff — and we want to share that knowledge far and wide.

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We are agile & get sh*t done

We challenge ourselves to always be learning, adapting, and moving things forward. We develop customer-focused solutions that set the standard for today’s best MarTech platforms. We make things better today than they were yesterday. We recognize and solve problems before they escalate. We are tenacious and not afraid to experiment with new ideas.

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We work as one team

We share expertise across our teams. We respect our people and appreciate the hard work that they do. We are not afraid to ask for help. We listen to, understand, and consider all points of view. We actively seek constructive feedback and we give it freely with positive intent.

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We’re pretty damn kind

We make a positive difference for our clients and internal teams thorugh how our business operates and the value we provide.
We measure everything we do in terms of the real impact it has on our customers and organization.


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