Empowering the world’s leading brands to harness their websites’ full potential
Founded in 2010, Lumar has grown from a technical SEO solution to an enterprise-scale website optimization platform with a global client base, powered by our world-class website crawling technology.
About Lumar
Lumar offers an enterprise-scale website optimization platform for digital teams seeking to improve their websites’ technical health and organic search performance, and achieve WCAG compliance.
Our cloud-based technology helps businesses scale their digital operations by bringing together the teams, data, and insights required to maintain high-performing, revenue-driving websites.
Lumar is used by website, SEO, accessibility and digital marketing teams at the some of the world’s best-known enterprise brands, including Adobe, Microsoft, Comcast and Deloitte.
In 2010, Lumar first launched as Deepcrawl — learn more about our history and our 2022 name change.
Meet our leadership team
Panos Savopoulos
CEO
As CEO, Panos leads Lumar’s strategic vision. He previously led sales, marketing, and revenue operations teams as Chief Revenue Officer at Lumar. Panos brings a wealth of SaaS experience to his role at Lumar, having served in leadership positions for B2B brands including Oracle’s CrowdTwist, Beeswax (now part of Comcast), identity resolution software Wunderkind, and advertising platform Magnite.
Michal Magdziarz
President & Co-Founder
As president of Lumar, Michal provides strategic leadership and, as chief architect, he drives innovation across the product and engineering teams. Michal is an SEO industry doyen, co-founding Lumar (as Deepcrawl) in 2010 and has worked in the wider SEO industry since 2005.
Ali Habibzadeh
CTO
Ali joined Lumar in 2015 and leads our tech and engineering teams. He has a wealth of experience in web technologies and MarTech and has been part of every Lumar investment round representing engineering team scaleup and platform innovation.
Calvin Kim
SVP, Finance
Calvin joined Lumar in 2024 and leads our finance team. Prior to joining Lumar, he most recently worked at Onclusive, a global PR and communications firm headquartered in London.
Monica Lay
VP, People Operations
Monica is VP of People Operations at Lumar, extensively scaling human resources since joining as an HR manager in 2019. She implements initiatives to improve employee engagement, talent attraction, and employee relations across our offices in three countries.
Mike Smith
VP, Infrastructure
Mike joined Lumar in 2016 as the sole DevOps engineer at the time and has since made significant contributions to the company’s success. Over time, he transitioned into a leadership role, now leading a dedicated team of experts. Mike’s role has been pivotal in supporting each investment round, ensuring the company’s infrastructure is resilient and adaptable. Additionally, he has taken on the responsibility of navigating the intricate landscape of compliance requirements, ensuring Lumar’s adherence to regulatory standards. As Lumar continues to thrive and explore new horizons, Mike remains committed to driving technological innovation and fostering a culture of excellence within the team. He is dedicated to shaping the future of DevOps and SecOps and ensuring Lumar’s continued success.
Lucas Carniel
Head of Delivery
Lucas joined Lumar in 2020 and is our resident Agile expert. With over 15 years of experience in project management, he works with the Product and Engineering teams to keep our roadmap laser-focused and ensures we’re constantly delivering features that add the most value to our clients.
Andrew Levey
Head of Product Marketing
Andrew heads up Product Marketing at Lumar, and is enthusiastic about helping prospects and clients understand the value of — and get the most from — the Lumar platform.
Zi Mansour
Director, Customer Success, EMEA
Zi joined Lumar in 2020 as a Customer Success Manager. After partnering with a diverse portfolio of customers for multiple years, Zi now leads the Customer Success team in EMEA, ensuring value is delivered, so clients can reach their SEO & web goals through leveraging the Lumar platform.
Richard Barrett
Director, SEO Professional Services
Richard leads a team of some of the world’s best technical SEO experts on Lumar’s professional services team. He brings 10+ years of SEO experience to his role in addition to deep technical expertise as a former web developer.
Matt Ford
Product Manager
Matt joined Lumar in 2017 and applies his experience leading Customer Success teams to his role as Product Manager. His mission is to ensure that we build the right things and solve big problems for our customers.
Sharon McClintic
Senior Content Marketing Lead
As Senior Content Lead, Sharon serves as Lumar’s resident wordsmith and editorial manager. With a background that bridges marketing strategy, business development, and creative writing, she’s enthusiastic about bringing an editorial mindset to B2B communications.
Pieter Raubenheimer
Lead Data Engineer
Pieter and his team ensure that the vast amounts of data extracted from crawls and customer data sources are reliably and efficiently processed, analyzed, and stored. An expert in cloud-native, data-intensive application architectures, he has been instrumental in evolving Lumar’s data platform to not only scale with increased demand but also to continuously expand its capabilities, providing ever more valuable insights to customers.
Tamas Ujj
Lead Crawler Engineer
Tamas joined Lumar in 2019 and leads engineering on Lumar’s robust website crawler and has played a pivotal role in building out our latest, ultra-fast crawler release and extending its capabilities with new verticals including website accessibility metrics.
Kat Hristova
Brand Lead
Kat is the Brand Lead at Lumar, overseeing how the company is viewed by its audience and understanding and navigating public perceptions. Strategically creative and naturally curious, Kat holds a CIM LV6 Diploma in Professional marketing, as well as a BA(Hons) in Graphic Communications. Kat has had a SaaS focus since 2018. Talk to her about all things brand, branding, social and creative.
Karolis Mazukna
Lead Integration Engineer
Karolis and his team focus on developing Lumar’s GraphQL API and building platform integrations with services such as Looker Studio, Github Actions, and Azure DevOps, among many others. Karolis initially joined Lumar in 2017 as an API developer before being promoted into his current Lead Integration Engineer role. He’s always ready to discuss the latest technology trends and, outside of developing pivotal platform features at Lumar, is passionate about skiing and traveling.
Our values guide us every step of the way
We’re big-picture thinkers with an eye for detail
Each change to a website affects the overall experience. That’s why we take a holistic approach to website operations. We focus on how individual details make up the bigger picture, to make sure each piece generates a cohesive impact. We help specialist digital talents across SEO, accessibility, product, marketing and engineering work together to boost their brand’s website experience and performance and accessibility.
We have a deep love for the web
Some people might describe us as eccentric. Others think of us as tech-loving nerds. We’re proud to be both. We wear these descriptions like a badge of honor because when it comes to the web, we really know our stuff — and we want to share that knowledge far and wide.
We are agile & get sh*t done
We challenge ourselves to always be learning, adapting, and moving things forward. We develop customer-focused solutions that set the standard for today’s best MarTech platforms. We make things better today than they were yesterday. We recognize and solve problems before they escalate. We are tenacious and not afraid to experiment with new ideas.
We work as one team
We share expertise across our teams. We respect our people and appreciate the hard work that they do. We are not afraid to ask for help. We listen to, understand, and consider all points of view. We actively seek constructive feedback and we give it freely with positive intent.
We’re pretty damn kind
We make a positive difference for our clients and internal teams through how our business operates and the value we provide. We measure everything we do in terms of the real impact it has on our customers and organization.
