Custom Website Analytics

Easily report on any aspect of your website, for all of your most unique use cases, with bespoke metrics in the Lumar platform. Make every data point on your website an actionable opportunity.

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Build your own fully customized website analytics with Lumar

Your website’s health is critical. To reach its full potential it must be discoverable, fast, and accessible. But your website is also unique, so you need to consider the distinctive elements that can be examined to take its performance to the next level.

With Custom Analytics, Lumar provides a tailored approach to website health auditing that goes beyond one-size-fits-all solutions. It’s a game-changer for how we approach website optimization and personalization, giving you the actionable insights you need to make concrete improvements, to not only meet but exceed the expectations of your visitors and customers.

Graphical representation of Lumar's Custom Analytics

Customization like never before

Lumar’s Custom Analytics provides the customization you need to meet your business’s specific needs like never before:

Static metrics. Report on practically anything on the page.
Dynamic analysis. Replicate human behavior to analyze, understand, and optimize user flows.
Integrate external data. Integrate and compare external data sources.

Read on for a few examples of use cases we’ve delivered for our customers…

Easy creation powered by AI

For simple extractions or data collection, you can easily build your own metrics in the Lumar platform. Simply add in the details of what you need, and Lumar’s AI will write the code for you.

And if you need something more complex, we can build it for you.

See what we’ve already done for our customers…

E-Commerce Site Analytics

Checking product stock availability
Evaluating internal search and product recommendation systems to ensure relevance
Monitoring vendor product rankings to ensure compliance with agreements
Tracking regional commercial messages to ensure suitability
Analyzing keywords and sentiments from reviews
Comparing PDP product schema to product feed and highlighting differences
Automating updates to product feeds
Competitor pricing comparisons

Custom website metrics - ecommerce examples graphic

examples of custom website metrics and analytics for publishing and media websites

Publishing & Content Analytics

Managing content quality issues on UGC sites such as tracking errors from embedded videos
Content analysis to identify and fill topic gaps
In-depth internationalization assessments to improve global performance
Analyzing keywords and sentiments from article comments

Paid Media Analytics

Get up-to-date product stock information to avoid wasting PPC budget on out-of-stock pages
Identify changes to PPC landing pages that affect conversion performance (and revenue)

Website Performance Analytics

Monitoring CDN errors for actionable insights
Updating CSN caches to improve site reliability
Identifying large images or scripts to reduce data transfer

Website Compliance Analytics

Custom compliance or security verifications
Tracking cookies to ensure compliance with data protection regulations

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How Lumar users uncover their websites’ full potential

“Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”

Kunal Sharma, Senior SEO Manager at Bulk
“Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need.”

Andy Clear, Head of SEO at Compare the Market
“Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.”

Heather Bidwell, SEO Manager at the Met Office
“A key element for us has been Lumar’s customer-centric approach, and the opportunity to work collaboratively to help us meet our needs, from complex crawl segmentations to report and custom metric developments. It allows us to deliver a first-class service to our clients.”

Lucia Navarro, Organic Technical Director at Brave Bison
“Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

Arturs Cavniss, Technical SEO Lead at Bensons for Beds
“Lumar removes unknowns so you can make more informed decisions. With the health scores, I can get an instant, at-a-glance view to see the impact of changes, delve into the details, and fix any issues immediately. I’m on the platform so regularly it’s one of the few passwords I still know!”

Rod Cunniam, VP of Digital Insurance Solutions at Western Financial Group
“Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

Joshua Taylor Titsworth, Senior Analyst at Fandom.com
“The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

Chris Nichols, Senior Manager, Enterprise SEO & Product Management at Cox Automotive
“Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility.”

Dave Cain, Head of Digital Marketing at Arriva
“Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

Dave Cain, Head of Digital Marketing at Arriva UK Bus
“Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

David McAdam, Technical SEO Strategist at Catena Media
“Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

Matthew Grabiak, Principal SEO Product Manager at Cox Automotive
“Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

Senior SEO Manager, European Fashion Retailer
“Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

Joshua Taylor Titsworth, Senior Analyst at Fandom.com