Custom Website Analytics
Easily report on any aspect of your website, for all of your most unique use cases, with bespoke metrics in the Lumar platform. Make every data point on your website an actionable opportunity.

Build your own fully customized website analytics with Lumar
Your website’s health is critical. To reach its full potential it must be discoverable, fast, and accessible. But your website is also unique, so you need to consider the distinctive elements that can be examined to take its performance to the next level.
With Custom Analytics, Lumar provides a tailored approach to website health auditing that goes beyond one-size-fits-all solutions. It’s a game-changer for how we approach website optimization and personalization, giving you the actionable insights you need to make concrete improvements, to not only meet but exceed the expectations of your visitors and customers.
Customization like never before
Lumar’s Custom Analytics provides the customization you need to meet your business’s specific needs like never before:
- Static metrics. Report on practically anything on the page.
- Dynamic analysis. Replicate human behavior to analyze, understand, and optimize user flows.
- Integrate external data. Integrate and compare external data sources.
Read on for a few examples of use cases we’ve delivered for our customers…
Easy creation powered by AI
For simple extractions or data collection, you can easily build your own metrics in the Lumar platform. Simply add in the details of what you need, and Lumar’s AI will write the code for you.
And if you need something more complex, we can build it for you.
See what we’ve already done for our customers…
E-Commerce Site Analytics
- Checking product stock availability
- Evaluating internal search and product recommendation systems to ensure relevance
- Monitoring vendor product rankings to ensure compliance with agreements
- Tracking regional commercial messages to ensure suitability
- Analyzing keywords and sentiments from reviews
- Comparing PDP product schema to product feed and highlighting differences
- Automating updates to product feeds
- Competitor pricing comparisons


Publishing & Content Analytics
- Managing content quality issues on UGC sites such as tracking errors from embedded videos
- Content analysis to identify and fill topic gaps
- In-depth internationalization assessments to improve global performance
- Analyzing keywords and sentiments from article comments
Paid Media Analytics
- Get up-to-date product stock information to avoid wasting PPC budget on out-of-stock pages
- Identify changes to PPC landing pages that affect conversion performance (and revenue)

Website Performance Analytics
- Monitoring CDN errors for actionable insights
- Updating CSN caches to improve site reliability
- Identifying large images or scripts to reduce data transfer
Website Compliance Analytics
- Custom compliance or security verifications
- Tracking cookies to ensure compliance with data protection regulations

See why leading enterprise brands around the globe optimize their websites with Lumar

Start building better online experiences today
Lumar is the website optimization platform behind revenue-driving websites.