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E-commerce SEO & website optimization tools

Your website’s SEO, speed, and accessibility can all make a big impact when it comes to driving more online sales. Improve your store’s digital retail presence — and its search engine and LLM visibility — with Lumar’s full suite of technical SEO and website optimization tools, built for e-commerce scale.

Lumar SEO tools for eCommerce - website intelligence and technical SEO platform and tools for eCommerce and retail websites
Website monitoring tools in the Lumar website optimization, SEO and accessibility platform - app UI shown
E-Commerce SEO Platform

The SEO & site optimization platform for eCommerce websites

eCommerce businesses face some unique SEO and website performance challenges. From the perils of correctly implementing faceted navigation and on-site sesrch tools, to addressing crawl budget across thousands of product pages, avoiding duplicate content and keyword cannibalization in the search engine results pages, or maximizing site speed to avoid abandoned carts and frustrated shoppers —  there’s a lot to pay attention to when it comes to optimizing in the online retail space!

What’s more, you also need to make sure your website is accessible to comply with the latest accessibility rules and maximize customer reach.

Lumar can help. We’ve simplified website monitoring and analytics for technical SEO, site speed, accessibility, and bespoke analysis. And we’ve built innovative, automated website QA testing tools to save your website team’s time and help you realize your site’s true commercial potential.

Why e-commerce brands around the globe optimize their websites with Lumar:

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Drive more traffic to your product pages

Working on multiple domains? No problem. Lumar Monitor can spot trends, flag new SEO, site speed, and accessibility issues, and provide alerts across multiple websites or your specified key site sections—all in one place.

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Monitor site trends for seasonal impact

No need to download and manipulate data in spreadsheets or third-party apps; spot new issues and trends from within the Lumar platform.

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Boost conversions with better online experiences

With website intelligence from Lumar, you’ll know exactly which technical website levers to pull to improve your site’s search visibility and visitor experience to drive more conversions, and comply with accessibility regulations.

See why Lumar is consistently ranked as a leader in SEO software.

G2 SEO software leader badges - Lumar
G2 badges, based on real customer reviews

Photo of Arturs Cavniss, Technical SEO Lead at Bensons for Beds.
Bensons for Beds Logo

“Lumar’s a huge time-saver and really easy to use. I can see all [technical SEO and website] issues in one place, know where to focus because everything’s broken down in a super logical way, and easily stay on top of progress with the in-built task manager. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

Arturs Cavniss – Technical SEO Lead, Bensons for Beds

Organic Results Ecommerce

Get your product & category pages in front of more shoppers — organically

53% of shoppers say they always do research before they buy. And the majority of website traffic comes from organic search, not advertisements. Improving your site’s organic search performance can help ensure these shoppers discover your brand during this important phase of their customer journey.

With Lumar Monitor, Analyze, and Protect, you’ll have the resources you need to improve SEO, reduce traffic-sapping mistakes, and capture more attention from potential buyers in search engine results.

Improve your mobile shopping experience for more sales

According to Google research, 65% of consumers use their mobile phones in “I want to buy” moments. Making sure your eCommerce site is mobile-friendly and provides a fast, seamless mobile experience can have major impacts on conversion rates. With Lumar Analyze, you can drill down into mobile and site speed data to ensure you’ve optimized for the huge number of customers who are looking for products on their phones.

Lumar Mobile shopping
examples of custom website analytics metrics for e-commerce websites
Bespoke analytics for eCommerce sites

Build custom e-commerce website analytics, unique to your team’s needs, KPIs, and focus areas


In Lumar, you’ll get hundreds of SEO, site speed, accessibility, and technical website health reports, right ‘out of the box’. But that’s not all — you can also build fully customized website analytics for your e-commerce site.

This means you can easily track tailored metrics and data like:

  • Product stock availability
  • Evaluating internal search and product recommendation systems to ensure relevance
  • Monitoring vendor product rankings to ensure compliance with agreements
  • Tracking regional commercial messages to ensure suitability
  • Analyzing keywords and sentiments from customer reviews
  • Comparing PDP product schema to the product feed and highlighting differences
  • Automating updates to product feeds
  • Competitor pricing comparisons

Explore custom website analytics in Lumar

Get a demo of Lumar’s website optimization & SEO platform for eCommerce sites

Ready to supercharge your brand’s retail website? Book a demo of our platform today and see how Lumar can help.

  • Detect traffic-driving opportunities with robust website health and technical SEO analytics.
  • Easily monitor your websites for new issues & track trends over time.
  • Automate SEO quality assurance testing to protect your existing traffic and rankings.
  • Benchmark your site’s technical fundamentals against top players in your industry.
  • Get hands-on help & organic search strategy guidance with our technical SEO experts.

I’m ready to unlock my website’s potential

Lumar Professional Services
Hands-On SEO Help

Get expert SEO advice and strategy guidance for your retail website from our in-house website optimization pros

Want more hands-on help when optimizing your eCommerce site? We’ve got you covered.

Lumar is more than just the best website optimization platform for e-commerce websites – our in-house SEO professional services team is comprised of some of the world’s best technical SEOs, with decades of experience helping retail businesses improve their websites’ technical health and organic search performance.

Our e-commerce SEO experts can work as an extension of your team, helping you identify and fix issues, and providing expert guidance to help you develop a bespoke organic search strategy that will help get your products seen by more customers.

Why our users love Lumar


  • Lucia Navarro, Organic Technical Director, Brave Bison
    Brave Bison Logo

    “A key element for us has been Lumar’s customer-centric approach, and the opportunity to work collaboratively to help us meet our needs, from complex crawl segmentations to report and custom metric developments. It allows us to deliver a first-class service to our clients.”

    Lucia Navarro, Organic Technical Director

  • Kunal Sharma, Senior SEO Manager, Bulk
    Bulk Logo

    “Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”

    Kunal Sharma, Senior SEO Manager

  • Andy Clear, Head of SEO at Compare the Market.
    Compare the Market logo

    Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need.

    Andy Clear, Head of SEO

  • Met Office Logo

    Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.

    Heather Bidwell, SEO Manager

  • Photo of Arturs Cavniss, Technical SEO Lead at Bensons for Beds.
    Bensons for Beds Logo

    “Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

    Arturs Cavniss, Technical SEO Lead

  • Fandom
    Fandom logo

    “Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

    Joshua Taylor Titsworth, Senior Analyst, Fandom.com

  • Western Financial Group Logo

    "Lumar removes unknowns so you can make more informed decisions. With the health scores, I can get an instant, at-a-glance view to see the impact of changes, delve into the details, and fix any issues immediately. I’m on the platform so regularly it’s one of the few passwords I still know!"

    Rod Cunniam, VP of Digital Insurance Solutions

  • Fandom
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    “Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

    Joshua Taylor Titsworth, Senior Analyst, Fandom.com

  • Arriva Dark
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility”

    Dave Cain, Head of Digital Marketing, Arriva

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    “The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

    Chris Nichols, Senior Manager, Enterprise SEO & Product Management

  • Arriva
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

    Dave Cain, Head of Digital Marketing, Arriva UK Bus

  • Catenamedia
    lumar customer review for technical seo analytics tool

    “Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

    David McAdam, Technical SEO Strategist

  • Cox automotive

    “Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

    Matthew Grabiak, Principal SEO Product Manager

  • Lumar heart

    “Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

    Senior SEO Manager, European Fashion Retailer

Featured e-commerce SEO guides & learning resources to boost your digital optimization strategies:

Start building better online experiences today. Book your Lumar platform demo now