What is website intelligence?
- Align marketing, SEO, accessibility, engineering, & product teams with shared insights.
- Streamline website health, performance and accessibility efforts with automation, alerts, in-depth analytics, and customizable dashboards.
- Demonstrate the impact of digital projects.
- Create better strategies for website-driven growth and accessibility.
It’s intel about your site’s technical health.
Website intelligence is about uncovering hidden insights — both flagging existing issues and discovering new opportunities for improvements that can drive more traffic and conversions, and improve accessibility. Lumar sheds light on your site’s technical health and helps align cross-functional teams so your brand can discover its full potential for website-driven growth.
Your website has never been more important
With today’s consumers largely enacting their customer journeys online, it’s never been more important for businesses to ensure their websites are poised to drive both traffic and conversions from search — and to provide a top-notch user experience that is accessible and keeps customers and prospects coming back time and time again.
Why website intelligence matters for businesses
It’s no secret: technically sound, high-performing and accessible websites can drive enormous business growth. Armed with Lumar’s website intelligence insights, QA automation, task management, and website monitoring tools, businesses can improve their search engine rankings and create better digital experiences for their customers.
Here’s why that matters:
Brand awareness
We’re in a search-first age. When people have questions about just about anything, chances are, they’re turning to search engines like Google. Websites that are optimized to rank highly in search engines’ results pages (SERPs) offer a major opportunity to increase brand awareness — and sales. (To put this shift to a search-first mindset into context, before the onset of the pandemic, Google processed over 3.5 billion searches per day, but in the first year of the pandemic alone, Google reported 5.6 billion per day. That’s a 60% increase in searches in one year—and today, it’s even more.)
Customer experience, conversions, & revenue
When a website is slow to load or otherwise unfriendly to users, they usually don’t stick around. Even a one-second delay in mobile load times can impact conversion rates by up to 20%, according to Mary Ellen Coe, president of Google Customers Solutions. Businesses that have the website intelligence insights they need to monitor and improve key user experience factors on their website are poised to retain and convert more visitors.
Accessibility
Making your website accessible to every visitor is not only the right thing to do, it also makes it easier for all users to navigate and use your site, leading to a better experience for all and more conversions. And with increasing legislation on website accessibility, you mitigate the reputational and financial risk of non-compliance. Lumar’s accessibility metrics help you identify, prioritize and fix issues fast.
Customer acquisition costs
With the decline of third-party cookies on the horizon and increasing costs for paid ads online, organic marketing channels like search are likely to capture more attention from CMOs. If a business presently spends significant sums on paid ads to drive website traffic and conversions, driving that same traffic (or a portion of that traffic) through organic search instead of through PPC ads could give brands the leeway to reduce ad spend.
Digital Operations
Marketing siloes are breaking down — marketing, sales, and product teams are increasingly cross-functional and the need for collaboration across these teams is expanding beyond the limits of traditional department-specific operational frameworks like Marketing Ops or Dev Ops. Companies that adopt a broader Digital Ops framework need insights that can be shared across teams. A comprehensive website intelligence platform like Lumar aims to unite marketing, engineering, product, and leadership teams with a single source of truth when it comes to their websites’ technical health and help teams align on their digital efforts.
Website intelligence requires the right resources
It’s not enough just to be aware of the concept of website intelligence—brands that want to get ahead in the digital space need to have the means of mining, collecting, interpreting, and actioning their website data. To really turn your website into a revenue-driving demand generation machine, you’ll need the right platforms, people, and processes in place. Enter: Lumar’s full Website Intelligence Platform, comprises of our Monitor, Analyze, Impact, and Protect apps — and our Professional Services team, staffed by some of the world’s best technical SEOs and accessibility partners.
Request a Lumar demoThe benefits of Lumar’s website intelligence platform

Realize your site’s true commercial potential
Websites that are not technically sound, optimized for search engines and not accessible hold untapped revenue potential. Lumar helps you ensure your site’s technical foundations are primed to drive the traffic and conversions you need for business growth.
Align SEO, accessibility, marketing product, & developer teams
A website intelligence platform like Lumar provides a single source of truth for SEOs, accessibility teams, digital marketers, and developers. Integrations with other platforms in your tech stack allow your cross-functional website teams to fully align on what’s happening with your site.
Keep leadership informed with at-a-glance metrics
For leadership roles, Lumar’s website intelligence platform provides necessary oversight of this critical marketing and sales channel. With customizable dashboards and industry-specific website benchmarking, Lumar gives digital leaders the top-level insights they need to demonstrate their team’s impact and effectively manage digital ops at scale.
Empower your digital team to drive more growth
SEO is no longer a small niche within marketing. SEOs are facing an expanding set of responsibilities in our search-first age. Lumar empowers your SEO team play a bigger role in driving business growth with deep insights, powerful crawling technology, and effective collaboration tools.