What is website intelligence?
- Align marketing, SEO, accessibility, engineering, & product teams with shared insights.
- Streamline website health, performance and accessibility efforts with automation, alerts, in-depth analytics, and customizable dashboards.
- Demonstrate the impact of digital projects.
- Create better strategies for website-driven growth and accessibility.
It’s intel about your site’s technical health.
Website intelligence is about uncovering hidden insights — both flagging existing issues and discovering new opportunities for improvements that can drive more traffic and conversions, and improve accessibility. Lumar sheds light on your site’s technical health and helps align cross-functional teams so your brand can discover its full potential for website-driven growth.
Your website has never been more important
With today’s consumers largely enacting their customer journeys online, it’s never been more important for businesses to ensure their websites are poised to drive both traffic and conversions from search — and to provide a top-notch user experience that is accessible and keeps customers and prospects coming back time and time again.
Why website intelligence matters for businesses
It’s no secret: technically sound, high-performing and accessible websites can drive enormous business growth. Armed with Lumar’s website intelligence insights, QA automation, task management, and website monitoring tools, businesses can improve their search engine rankings and create better digital experiences for their customers.
Here’s why that matters:
We’re in a search-first age. When people have questions about just about anything, chances are, they’re turning to search engines like Google. Websites that are optimized to rank highly in search engines’ results pages (SERPs) offer a major opportunity to increase brand awareness — and sales. (To put this shift to a search-first mindset into context, before the onset of the pandemic, Google processed over 3.5 billion searches per day, but in the first year of the pandemic alone, Google reported 5.6 billion per day. That’s a 60% increase in searches in one year—and today, it’s even more.)
Customer experience, conversions, & revenue
When a website is slow to load or otherwise unfriendly to users, they usually don’t stick around. Even a one-second delay in mobile load times can impact conversion rates by up to 20%, according to Mary Ellen Coe, president of Google Customers Solutions. Businesses that have the website intelligence insights they need to monitor and improve key user experience factors on their website are poised to retain and convert more visitors.
Making your website accessible to every visitor is not only the right thing to do, it also makes it easier for all users to navigate and use your site, leading to a better experience for all and more conversions. And with increasing legislation on website accessibility, you mitigate the reputational and financial risk of non-compliance. Lumar’s accessibility metrics help you identify, prioritize and fix issues fast.
Customer acquisition costs
With the decline of third-party cookies on the horizon and increasing costs for paid ads online, organic marketing channels like search are likely to capture more attention from CMOs. If a business presently spends significant sums on paid ads to drive website traffic and conversions, driving that same traffic (or a portion of that traffic) through organic search instead of through PPC ads could give brands the leeway to reduce ad spend.
Marketing siloes are breaking down — marketing, sales, and product teams are increasingly cross-functional and the need for collaboration across these teams is expanding beyond the limits of traditional department-specific operational frameworks like Marketing Ops or Dev Ops. Companies that adopt a broader Digital Ops framework need insights that can be shared across teams. A comprehensive website intelligence platform like Lumar aims to unite marketing, engineering, product, and leadership teams with a single source of truth when it comes to their websites’ technical health and help teams align on their digital efforts.
Website intelligence requires the right resources
It’s not enough just to be aware of the concept of website intelligence—brands that want to get ahead in the digital space need to have the means of mining, collecting, interpreting, and actioning their website data. To really turn your website into a revenue-driving demand generation machine, you’ll need the right platforms, people, and processes in place. Enter: Lumar’s full Website Intelligence Platform, comprises of our Monitor, Analyze, Impact, and Protect apps — and our Professional Services team, staffed by some of the world’s best technical SEOs and accessibility partners.Request a Lumar demo
The benefits of Lumar’s website intelligence platform
Realize your site’s true commercial potential
Websites that are not technically sound, optimized for search engines and not accessible hold untapped revenue potential. Lumar helps you ensure your site’s technical foundations are primed to drive the traffic and conversions you need for business growth.
Align SEO, accessibility, marketing product, & developer teams
Keep leadership informed with at-a-glance metrics
For leadership roles, Lumar’s website intelligence platform provides necessary oversight of this critical marketing and sales channel. With customizable dashboards and industry-specific website benchmarking, Lumar gives digital leaders the top-level insights they need to demonstrate their team’s impact and effectively manage digital ops at scale.
Empower your digital team to drive more growth
SEO is no longer a small niche within marketing. SEOs are facing an expanding set of responsibilities in our search-first age. Lumar empowers your SEO team play a bigger role in driving business growth with deep insights, powerful crawling technology, and effective collaboration tools.
How Lumar users uncover their websites’ full potential
Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.
Heather Bidwell, SEO Manager
“Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”
Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility”
Dave Cain, Head of Digital Marketing, Arriva
“The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”
Chris Nichols, Senior Manager, Enterprise SEO & Product Management
“Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”
Dave Cain, Head of Digital Marketing, Arriva UK Bus
“Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”
David McAdam, Technical SEO Strategist
“Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”
Matthew Grabiak, Principal SEO Product Manager
“Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”
Joshua Taylor Titsworth, Senior Analyst, Fandom.com
“Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”
Sebastian Simon, Senior SEO Manager, heine