How to Make Your Site a Performance Multiplier for Demand Generation
How Website Health, SEO, & Digital Ops Impact Your Demand Generation Machine
In this eBook, you’ll learn:
- How to utilize website health and SEO as performance multipliers for growth marketing teams’ demand generation efforts
- How to address the common challenges and pitfalls businesses run into when trying to get website optimization and organic search marketing efforts right
- What is Digital Ops? And how can it support SEO and website health efforts?
- How to build a Digital Ops function within your business that enables new efficiencies for the cross-functional teams that work on your website
A majority of website traffic originates from organic search results — not from paid ads or paid search engine placements. Despite this fact, SEO (and the underlying technical foundations of your website that enable it) are rarely prioritized appropriately by marketing leaders—resulting in missed opportunities for revenue-driving organic traffic and brand awareness. It’s time to fix that.
In our search-first age, SEO (and in particular, technical SEO) has become something of a ‘secret weapon’ of choice for savvy growth leaders who recognize its potential to drive down customer acquisition costs and the performance multiplying effect that organic search can have for their demand generation machines.
A new approach to digital operations can help ensure your website is prioritized as a core growth driver — and empower the diverse range of teams involved in the process. Digital Ops is a forward-thinking, comprehensive operational approach that involves the full spectrum of roles, resources, and processes required to succeed on organic digital channels and maintain the performance-driving health of your website—at any scale.
Digital Ops moves beyond the more siloed, department-specific traditional frameworks such as Dev Ops, Content Ops, or Marketing Ops — and its more holistic, inclusive practices and tools help enable a new level of collaboration, effectiveness, and speed for everyone who works on your digital properties.