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TLDs

Top Level Domains (TLDs) are the domain suffix which follows the main domain name, e.g. ‘.com’, ‘.co.uk’. There are over 1,000 TLDs available for websites and they can also be used to denote which country the site is based in and the language of the content. Find out more about TLDs and how they are viewed by Google within our Hangout Notes.

Google Have a List Of ccTLDs That They Treat As Generic TLDs

To find out if your website is treated as a generic domain, John recommends accessing the international settings in GSC and seeing if you can set an international target.

1 Oct 2019

ccTLDs Can be Shown to Global Audience But Can’t Geotarget Other Countries

Sites with a ccTLD can be relevant to countries outside of the one associated with the TLD. However, a ccTLD won’t be able to geo-target other specific countries.

11 Jan 2019

ccTLDs Can’t be Applied to a General Region

ccTLDs only work at a country level, so you can have ccTLDs for the different countries in Africa but you can’t have one ccTLD targeting the whole of Africa.

21 Aug 2018

IP Addresses Are No Longer Used For Geotargeting or Local SEO

Server IP addresses used to be a signal in the early days of Google’s geotargeting. Now Google uses ccTLD, generic TLD, hreflang, as well as settings in Google My Business and Google Search Console in combination to infer geotargeting information which is much more useful than a single IP.

24 Jul 2018

Google Automatically Applies Geotargeting to ccTLDs

Google will automatically apply geotargeting to ccTLDs meaning you will get a slight boost in rankings for searchers in that country.

6 Mar 2018

You Can’t Disavow an Entire TLD

There is no way to disavow an entire TLD. John advises against doing this as individual links aren’t reflective of the entire content of a site. Google is also getting better at recognising and ignoring unnatural links itself anyway.

6 Mar 2018

Geo-targeting Can’t be Set for ccTLDs

Google will promote ccTLDs for that specific country but you can’t set up geo-targeting for other countries outside of that ccTLD.

27 Jun 2017

Non-Country Regional Domains are Treated As Top Level Domains

Regional domains which don’t targe specific countries, such as .berlin, will be treated as top-level domains and won’t have any geographic targeting applied.

13 Jan 2017

Don’t Use CCLTDs as Vanity Domains

Don’t use a country specific top level domain (e.g. .it) as this will tell Google that the site is primarily for that country.

9 Dec 2016

.eu and .asia Domains are Global

.eu and and .asia domains are treated as generic TLDS.

9 Dec 2016

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