Why your website's topical authority matters for SEO
Search engine algorithms are built to favor websites that appear to be credible and trustworthy.
Authority is determined in part by how many other websites link to its content, as these backlinks can serve as signals that a website’s content is both trusted by others and of interest (but the quality of those links matters as well!).
Google’s E-A-T guidelines, while not a direct ranking factor, can also help you understand how search engines seek to evaluate a website’s expertise, authority, and trustworthiness
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