For both humans and search engines, user experience should be a priority across your entire website.
User experience matters for SEO & conversions
With Google’s introduction of Core Web Vitals, user experience has never been more important for organic search performance. But ultimately, experience is about actual users. In addition to factors like page speed affecting your ranking, seamless user experiences inspire engagement from the people visiting your website. Users are much more likely to ‘bounce’ or lose interest if they are kept waiting for a page to load.
Improving page experience will be a boon to both your search results and your ability to keep users’ attention long enough to convert.