With all of the new developments here at Lumar, we thought it’d be a great time to reintroduce you to our full website intelligence platform, show you how Lumar helps businesses around the globe realize their websites’ full commercial potential, and share our vision for the future of website intelligence.
What does Lumar do?
Lumar helps businesses see their websites’ technical foundations in a new light — so brands can easily identify and implement the website changes that will have the most impact on their digital-driven growth.
With Lumar, businesses streamline their digital operations with a centralized command center for maintaining and improving websites’ technical health.
What’s more: Lumar is built for enterprise scale — our crawler can handle millions of pages at speeds up to 450 URLs/second.
Lumar simplifies website monitoring, technical SEO analytics, and quality assurance testing. And our automation tools make it easy to prevent new technical SEO issues from being introduced to a website in the first place.
With robust reporting options, tailored alerts, integrations with popular business intelligence tools, and a Lumar API, we help businesses prioritize and enhance one of their most important marketing and sales assets — their website.
The Lumar platform
Why it matters
It’s no secret: technically sound, high-performing websites can drive enormous business growth.
Armed with Lumar’s website intelligence insights, QA automation, task management, and monitoring tools, businesses can improve their search engine rankings and create better digital experiences for their customers.
Here’s why that matters:
- Brand Awareness: We’re in a search-first age. When people have questions about just about anything, chances are, they’re turning to search engines like Google. Websites that are optimized to rank highly in search engines’ results pages (SERPs) offer a major opportunity to increase brand awareness — and sales. (To put this shift to a search-first mindset into context, before the onset of the pandemic, Google processed over 3.5 billion searches per day, but in the first year of the pandemic alone, Google reported 5.6 billion per day. That’s a 60% increase in searches in one year—and today, it’s even more.)
- Customer Experience, Conversions, & Revenue: When a website is slow to load or otherwise unfriendly to users, they usually don’t stick around. Even a one-second delay in mobile load times can impact conversion rates by up to 20%, according to Mary Ellen Coe, president of Google Customers Solutions. Businesses that have the website intelligence insights they need to monitor and improve key user experience factors on their website are poised to retain and convert more visitors.
- Customer Acquisition Costs: With the decline of third-party cookies on the horizon and increasing costs for paid ads online, organic marketing channels like search are likely to capture more attention from CMOs. If a business presently spends significant sums on paid ads to drive website traffic and conversions, driving that same traffic (or a portion of that traffic) through organic search instead of through PPC ads could give brands the leeway to reduce ad spend.
- Digital Operations: Marketing siloes are breaking down — marketing, sales, and product teams are increasingly cross-functional and the need for collaboration across these teams is expanding beyond the limits of traditional department-specific operational frameworks like Marketing Ops or Dev Ops. Companies that adopt a broader Digital Ops framework need insights that can be shared across teams. A comprehensive website intelligence solution like Lumar aims to unite marketing, engineering, product, and leadership teams with a single source of truth when it comes to their website’s technical health and help teams align on their digital efforts.
How we do it
The fastest website crawler on the market
Lumar’s proprietary website crawler is the engine at the core of our platform. Its speed and flexibility enable us to continue expanding our website intelligence offering into new disciplines and industry sectors.
Many of our customers are enterprise businesses whose sites house hundreds of thousands (if not millions!) of individual pages. Extracting actionable insights on websites of that size used to be a very time-consuming process. That’s why Lumar’s website crawler is built for speed and scale.
Innovative, perpetual product development
Lumar was founded by technical SEO experts with decades of experience in the wider technology space. As we’ve grown our engineering and product teams, we’ve also grown our vision to include a broader vision of website intelligence.
We’re constantly building out new features with an eye toward expanding our offering to cover even more technical website analytics, additional disciplines, broader marketing insights, and efficiency-boosting task management solutions that help unite cross-functional teams working under the umbrella of digital operations.
Lumar is designed to bring clarity to website teams. Our new in-app traffic funnel feature helps users meaningfully map the impact of SEO opportunities across the factors that will help their sites rank well in the search results and provide conversion-driving digital experiences. And our technical health scores and industry benchmarks let businesses see how their websites compare to top performers in their specific industry vertical.
In-house website optimization experts
In addition to our website intelligence SaaS platform, Lumar offers professional services for businesses that want to extend their internal teams’ capacity. We employ some of the best technical SEOs on the planet — they regularly speak worldwide at industry conferences, share their expertise on webinars and in the media, and they’re an integral part of providing value to our customers.
Our professional services team partners with Lumar users to work as an extension of their internal teams and provide ongoing SEO guidance, organic search strategies, tailored website audits, and customized solutions. It’s mentioned over and over in Lumar’s customer reviews: one of the things that truly sets us apart from others in the website intelligence space is our customer-centric, hands-on team.
What’s next for Lumar?
Our updated brand identity accompanies an expanded vision for the future of SEO in the form of website intelligence. We’re releasing additional product features aimed at providing digital leaders with at-a-glance website monitoring capabilities and clear, actionable insights into their websites’ technical health and performance.
Speaking to our customers and to other digital leaders, we recognize that a pain point exists around uniting all of the varying roles that work on a website, including marketing, SEO, engineering, product, UX, and leadership teams. Our expanded platform roadmap will help align cross-functional digital teams with a centralized source of knowledge and a common language for website health efforts — so you can make your website’s technical health the business-wide priority it should be.