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Learn SEO & GEO: The Website Optimization Academy

Learn how your website can reach its full potential with Lumar’s free library of educational content.

Our articles, guides, eBooks, and videos help you stay up-to-date with today’s best practices in SEO, website optimization, web accessibility, and digital marketing.

Browse our website guides, videos, & educational resources by topic:

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GEO: AI Search, LLMs, & AI SEO

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Semantic Search Explained - How Vector Models Impact SEO Today. - Banner image includes an illustration of a robot arm grabbing 1s and 0s representing AI technology.

AI & SEOContentSemantic SearchSemantic SEOTopical Authority

Semantic Search Explained: Vector Models’ Impact on SEO Today

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AI & SEOAI SearchGEO (Generative Engine Optimization)GEO Tools

AI-Ready Content Audits: New GEO Tools to Evaluate, Optimize, & Get Cited by AI [Webinar Replay]

Tech SEO Explainer - Search Bot Traps and How to Avoid Them

Crawling & IndexingTechnical SEO

Search Bot Traps That Hurt Your Site’s Crawlability & Indexability (Tech SEO Explained)

AI & SEOAI Search

Technical SEO in the Age of AI Search [On-Demand Webinar]

Featured Topic: SEO and AI

Ready to learn how AI and the widespread adoption of LLM tools are impacting search engine optimization in 2025? Great news — we’ve got a whole host of comprehensive learning resources about the intersection of SEO and AI for you!

Lumar SEO Webinar - Smart Ways to Actually Use AI in Your SEO Workflows

AI & ChatGPTAI & SEOSEO Project ManagementSEO Tools

Smart Ways to Actually Use AI in Your SEO Workflows (On-Demand Webinar)

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AI & ChatGPTAI & SEOAI SearchGEO (Generative Engine Optimization)SEO NewsSEO Strategy

AI Search in 2025: SEO/GEO for LLMs & AI Overviews

GEO – Lumar Reports for Generative Engine Optimization & AI Visibility

save time with new ai-powered dev ticket creation

AI & SEOSEO for DevelopersSEO StrategySEO ToolsWebsite Optimization Tools

New AI-Assisted Dev Ticket Creation In Lumar: Generate Precise Tickets in Seconds

The 2025 guide to AI search - Lumar eBook - Read now

Free GEO / AI Search eBook

Free Guide to AI Search in 2025

Learn SEO/GEO (generative engine optimization) strategies to optimize your website content for AI search in this free eBook from Lumar.

Download your copy here.

AI & SEOAI SearchSEO News

June 2025 SEO News: SERP Volatility, AI Mode & ChatGPT Search Updates, & More

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Web Accessibility News June 2025 - Lumar A11y Industry News Roundups

A11y NewsWebsite Accessibility

Web Accessibility News (June 2025) – The EAA Goes Into Effect This Month & More

AI & SEOAI SearchGEO (Generative Engine Optimization)SEO NewsSEO Strategy

The Changing Search Landscape: AI, Multimodal, & Social Search in 2025

Article Banner - SEO Pros' Predictions for Search in 2025 - banner shows photos of all of the SEO experts who contributed to this report.

AI SearchGEO (Generative Engine Optimization)SEO StrategySEO Trends

SEO Pros’ Predictions for Search in 2025

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