AI Visibility Tracking Tools

Know where you stand in AI answers.

AI Visibility tools in Lumar tracks your brand’s AI presence, sentiment, and citations across the AI models your buyers are using — and tells you exactly what to do about the gaps.

Lumar AI visibility platform - image shows AI prompt tracking tool example reports and data displays.

Get Demo: AI Visibility Tracking

AI visibility tracking - choose prompts to track and organize them into topics in the Lumar platform. Image shows platform UI and ecommerce examples of prompts tracked relating to shoes and organized into topic areas.

Content Analysis Tools for AI Visibility

Track where — and how — your brand appears in AI responses.

Track where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Claude — and understand how it’s being represented.

Configure custom prompts to track across AI models
Track your AI Visibility Score
Monitor brand sentiment in AI answers
Benchmark against competitors‘ AI inclusion on the same prompts
Organize tracking by topic for strategic roll-ups

Get structured AI brand visibility data refreshed at your chosen cadence, and measure the impact of your GEO / AEO optimizations over time.

Core AI Visibility Metrics You Need to Track

From signal to GEO strategy: AI visibility metrics that matter

The GEO platform that closes the decision loop: Other tools give you a basic signal about whether or not your brand is mentioned by AI. Lumar’s comprehensive GEO features give you the complete path from AI visibility metric to action to proof of impact for your GEO efforts — in one platform.

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All the AI visibility metrics you need to track now

Track your AI visibility over time.
- A single, weighted metric combining AI brand mention frequency and citation quality across your chosen AI platforms. Reliable enough for leadership reporting. Granular enough for day-to-day GEO diagnosis. Backed by up to two years of stored data.
Monitor how AI talks about your brand.
- AI engines characterize brands — they note capabilities, frame positioning, and place companies in context relative to competitors. Lumar's sentiment scoring assesses how your brand is being presented in every AI answer, not just whether it appears.
Organize tracked prompts by topic.
- Organize tracked prompts into strategic topic clusters. Get aggregated visibility scores at the topic level to understand which themes your brand is winning in AI search and where content authority needs to be built.
See where your competitors appear in AI answers.
- See which competitors are being cited alongside — or instead of — your brand, for every prompt you track. Get share-of-voice trend data, topic-level competitor comparisons, and AI Visibility Score rankings across the same prompt landscape.
Which URLs are cited by AI?
- Track exactly which URLs are cited in AI answers, at what position, with what frequency. See the pages driving your AI visibility today — and identify the gaps where technical or content fixes could unlock new citations.

Integrated Website Crawl + AI Visibility Data

Exclusive to the Lumar platform: Connect your AI Visibility data to Lumar’s deep website crawl data for your domain. Identify pages that have the potential to appear in AI answers but aren’t — and pinpoint the technical blockers (robots.txt, rendering, schema, indexability) holding them back.

Get a Lumar AI Visibility platform demo

Ready to start tracing how your brand appears in AI answers? Get started with your personalized Lumar demo!

Discover why Lumar is the website optimization platform of choice for leading enterprise brands.

GEO and AEO tools in Lumar - optimize for AI discovery, AI understanding, and AI inclusion with the Lumar website optimization platform. Graphic shows example reports for AI discovery, inclusion, and understanding.

Track & Optimize for AI Search

More GEO / AEO tools by Lumar

Go beyond tracking prompts and AI mentions — get the deep insights you need to improve your generative engine optimization (GEO) or answer engine optimization (AEO) strategies, right in the Lumar platform!

With our full GEO toolkit, you’ll be able to easily find, fix, and track the website issues that are holding you back in AI search, including:

Content GEO issues — Go deep with Lumar’s GEO content evaluator tools. See where your content is falling behind in precision, semantic relevance, and other factors that matter for AI selection and inclusion.
Technical GEO issues — Get alerted on technical issues impacting your AI visibility – like robots.txt or NoSnippet rules on your site that could be blocking AI bots, or structured data issues that could be holding you back from conveying information about your brand to AI systems.

Explore the full Lumar GEO/AEO suite

See why Lumar is ranked as a leader in website optimization software

G2 SEO software leader badges - Lumar — G2 software badges - Lumar

See Lumar's GEO tools in action

Get Lumar platform pricing

The New GEO and AEO Tech Stack - Lumar Content Evaluation Tools for AI Visibility.

On-Demand Webinar

Watch Now: Lumar GEO Content Evaluation Tools

Watch this webinar to explore Lumar GEO/AEO tools that show you exactly what AI systems see when they evaluate your content — and what you need to fix to get cited by AI.

Hands-On Website & SEO Help

More than a platform: Get tailored GEO & SEO advice & analysis from our expert in-house team

Lumar’s in-house GEO & SEO experts work hand-in-hand with our users through professional services engagements, serving as an extension of your internal team to expand capacity and help guide website optimization projects.

Our professional services partnerships are tailored to your team's needs, offering technical site audits, parity audits, SEO & GEO strategy guidance, log file analysis, custom dashboard development, website migration support, and more.

Explore Lumar Professional Services

How Lumar users uncover their websites' full potential

“Lumar gives you everything you need for website analysis in one place, clearly laid out, rather than using multiple sources or overwhelming you with data. And the Lumar team is really friendly, helpful, and responsive. If I have any questions, they get back to me straight away, so I don’t have to wait weeks to respond to simple questions. Working with both the Lumar platform and team really is seamless.”

Kunal Sharma, Senior SEO Manager at Bulk
"Lumar gives us all the data we need to understand the technical issues impacting our search performance. The data is laid out in a really logical way, with high-level health scores and visualizations that make prioritization and communicating with stakeholders easy, backed up by all the detail we need when we need it. It saves us time and helps us make meaningful progress, which is exactly what we need."

Andy Clear, Head of SEO at Compare the Market
“I’m very pro-Protect because it enables us to resolve issues amazingly quickly. I think it may be Lumar’s secret weapon! In one case, we identified an issue immediately and had it resolved soon after. When you consider the whole process of flagging, liaising, speaking to people, developing the change and so on…it was a really quick turnaround.”

Dan Holmes, Technical SEO Specialist
"Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result."

Heather Bidwell, SEO Manager at the Met Office
“A key element for us has been Lumar’s customer-centric approach, and the opportunity to work collaboratively to help us meet our needs, from complex crawl segmentations to report and custom metric developments. It allows us to deliver a first-class service to our clients.”

Lucia Navarro, Organic Technical Director at Brave Bison
“Lumar’s a huge time saver and really easy to use. I can see all issues in one place, know where to focus as everything’s broken down in a super logical way, and easily stay on top of progress with in-built tasks. Plus, the alerts catch any major issues before they lose us traffic or revenue. If you’re looking to boost your site’s technical health, Lumar and its amazing team have got your back.”

Arturs Cavniss, Technical SEO Lead at Bensons for Beds
“Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

Joshua Taylor Titsworth, Senior Analyst at Fandom.com
"Lumar removes unknowns so you can make more informed decisions. With the health scores, I can get an instant, at-a-glance view to see the impact of changes, delve into the details, and fix any issues immediately. I’m on the platform so regularly it’s one of the few passwords I still know!"

Rod Cunniam, VP of Digital Insurance Solutions at Western Financial Group
“The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

Chris Nichols, Senior Manager, Enterprise SEO & Product Management at Cox Automotive
“Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility.”

Dave Cain, Head of Digital Marketing at Arriva
“Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

Dave Cain, Head of Digital Marketing at Arriva UK Bus
“Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

David McAdam, Technical SEO Strategist at Catena Media
“Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

Matthew Grabiak, Principal SEO Product Manager at Cox Automotive
“Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

Senior SEO Manager, European Fashion Retailer
“Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

Joshua Taylor Titsworth, Senior Analyst at Fandom.com