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GEO: AI Search, LLMs, & AI SEO
The growth of artificial intelligence (AI) in search and the widespread public adoption of large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews, is changing how people search for information online.
In these Lumar guides, webinars, and articles, we cover SEO in the age of AI — from AI SEO tools to Generative Engine Optimization, or GEO, tips and strategies.
Generative Engine Optimization (GEO) for AI Search
Learn how to adapt your SEO strategies for AI search (aka GEO / AIO / AEO) — and how to streamline your SEO workflows using AI-enabled tools.
We’re covering all things AI + SEO in these resources for search professionals looking to stay ahead in the AI era.
30 May 2025
Semantic Search Explained: Vector Models’ Impact on SEO Today
27 May 2025
May 2025 SEO News: Google I/O Announcements, AI Mode Search Roll-out, & More
6 Mar 2025
Smart Ways to *Actually* Use AI in Your SEO Workflows (On-Demand Webinar)
3 Mar 2025
AI Use Cases for Enterprise SEO & Digital Marketing Teams
20 Jan 2025
AI Search in 2025: SEO/GEO for LLMs & AI Overviews
16 Jan 2025
Multimodal Search: Voice, Image, & Video Search Today
16 Jan 2025