Deepcrawl is now Lumar. Read more.

New Lumar Reports

Find out all about new reports in the Lumar platform.

Lumar - New Impact Reports

To enable the new Impact functionality—traffic funnel, health scores and benchmarks—we’ve added a number of new reports to the Lumar platform. Read on for the details of the new reports and the insights they give you.

 

Discoverability – Internal Linking

Primary Pages Not in SERP without Followed Links

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that did not have any impressions in Google Organic SERP and have no internal followed links pointing to them.

Description: These pages are unique and indexable but did not generate any impressions in Google’s search results which may be due to a lack of internal followed links. Adding internal links will increase the chances of these pages to get indexed in Search Engines.

Primary Pages Not in SERP with Low DeepRank

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that did not have any impressions in Google Organic SERP and have low internal DeepRank.

Description: These pages are unique and indexable but did not generate any impressions in Google’s search results which may be due to a low internal DeepRank. Adding more prominent internal links will increase the chances of these pages to be indexed and generate organic visits from search engines.

Lumar - Discoverability - Internal Linking Charts
Discoverability – Internal Linking Charts – Primary Pages not in SERPs and Trend
 

Discoverability – Sitemaps

Empty Sitemaps

Summary: Sitemaps which return a 200 status code but don’t contain any valid URLs.

Description: Sitemaps should contain some valid URLs. Check if the URLs in the these sitemaps comply with Google’s rules e.g. they are absolute URLs.

Primary Pages Not in SERP Not in Sitemaps

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that did not have any impressions in Google Organic SERP and are not in Sitemaps.

Description: These pages are unique and indexable but did not generate any impressions in Google’s search results. Adding these pages to Sitemaps might increase the chances of these pages to get indexed and start ranking in SERP.

Lumar - Discoverability - Sitemaps Charts
Discoverability – Sitemaps Charts – Sitemaps and Trend
 

Rankability – Search Console

Primary Pages in SERP

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that have impressions in Google Organic SERP.

Description: These pages are unique and indexable but did not generate any impressions in Google’s search results. Adding these pages to Sitemaps might increase the chances of these pages to get indexed and start ranking in SERP.

Lumar Rankability - Search Console Charts
Rankability – Search Console Dashboard Charts – Google Search Console SERP Funnel and Trend
 

Rankability – Authority

Duplicate Pages with Backlinks

Summary: Pages which have backlinks, and share an identical title, description and near identical content with other pages found in the same crawl, excluding the primary page from each duplicate set.

Description: These pages are classed as duplicate (they share an identical title, description and near identical content with other pages found in the same crawl) but have backlinks pointing to them. You should investigate these pages to ensure that they are either unique or consolidate them with other pages.

Primary Pages Not in SERP with No Backlinks

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that did not have any impressions in Google Organic SERP and have no backlinks.

Description: These pages are unique and indexable but did not generate any impressions in Google’s search results which may be due to a lack of backlinks. Adding backlinks will increase the chances of these pages to be indexed, start ranking and generate organic visits from search engines.

Primary Pages with Backlinks

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that have backlinks from external websites.

Description: These pages are unique and indexable, and have backlinks pointing to them from external domains. This means that the pages have authority given to them by these external domains helping them to generate organic visits from search engines.

Primary Pages with no Backlinks

Summary: Primary pages (unique indexable pages, or the primary indexable page of a duplicate set) that have no backlinks.

Description: These pages are unique and indexable but do not have backlinks. The pages with backlinks have more chances to be discovered, indexed and generate organic visits from search engines.

Lumar - Rankability - Authority Charts
Rankability – Authority Dashboard Charts – Backlinks Distribution and Trend
 

Experience – Engagement

Bad Engagement

Summary: Pages with a high bounce rate (over 50%) and low average time on page (below 30 seconds).

Description: Pages with a high bounce rate and low average time on page may provide users with a bad user experience and are more likely to result in a bounce back to the search engine’s results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

Good Engagement

Summary: Pages with a low bounce rate (below 50%) and a high average time on page (above 30 seconds).

Description: Pages with a low bounce rate and high average time on page provide users with a good user experience and are less likely to result in a bounce back to the search engine’s results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

High Avg Time on Page

Summary: Pages with a high average time on page (more than 30 seconds).

Description: Organic landing pages that generate a high average time on page are less likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a good quality result. This may improve the rankings for the specific page and potentially all pages on the site.

High Bounce Rate

Summary: Pages that have a high bounce rate (over 65%).

Description: Pages with a high bounce rate are more likely to result in a bounce back to the search engine’s results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

High Pageviews per Session

Summary: Pages with high page views per session (more than 3).

Description: Organic landing pages that generate a high number of pageviews per session are less likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a good quality result. This may improve the rankings for the specific page and potentially all pages on the site.

Low Avg Time on Page

Summary: Pages with a low average time on page (less than 10 sec).

Description: Organic landing pages that generate a low average time on page are more likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a poor quality result. This may degrade the rankings for the specific page and potentially all pages on the site.

Low Bounce Rate

Summary: Pages with a low bounce rate (less than 35%).

Description: Pages with a low bounce rate are less likely to result in a bounce back to search engine’s results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

Low Pageviews per Session

Summary: Pages with low page views per session (less than 1.5).

Description: Organic landing pages that generate a low number of page views per session are more likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a poor quality result. This may degrade the rankings for the specific page and potentially all pages on the site.

Moderate Avg Time on Page

Summary: Pages with a moderate average time on page (between 10 and 30 seconds).

Description: Organic landing pages that generate a moderate average time on page are more likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a poor quality result. This may degrade the rankings for the specific page and potentially all pages on the site.

Moderate Bounce Rate

Summary: Pages with a moderate bounce rate (between 35 and 65%).

Pages with a moderate bounce rate are still likely to result in a bounce back to search engine’s results pages which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

Moderate Engagement

Summary: Pages with a low bounce rate (below 50%) but a low average time on page (below 30 seconds).

Pages with a low time on page may provide users with a moderate user experience but may still result in a bounce back to the search engines which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

Moderate Pageviews per Session

Summary: Pages with moderate page views per session (between 1.5 and 3).

Description: Organic landing pages that generate a moderate number of page views per session are more likely to result in a bounce back to search engine’s results pages which can be a signal to the search engine that the page is a poor quality result. This may degrade the rankings for the specific page and potentially all pages on the site.

Poor Engagement

Summary: Pages with a high bounce rate (over 50%) but a high average time on page (above 30 seconds).

Description: Pages with a high bounce rate may provide users with a poor user experience and are more likely to result in a bounce back to the search engines which could impact rankings for these specific pages and potentially impact the ranking of all pages on the site.

Lumar - Experience - Engagement Charts
Experience – Engagement Dashboard Charts – Engagement Breakdown and Trend
 

Experience – User Experience

Broken CSS

Summary: CSS files which return a broken page status code such as 404 or 501.

Description: Broken CSS files may result in errors on the website causing a poor user experience, and may affect the indexing of pages if the rendered content is not visible to search engines.

Broken JS

Summary: JavaScript files which return a broken page status code such as 404 or 501.

Description: Broken JavaScript files may result in errors on the website causing a poor user experience, and may affect the indexing of pages if the rendered content is not visible to search engines.

Disallowed CSS

Summary: CSS files which are disallowed in robots.txt.

Description: Search engines may need to crawl these CSS files for rendering so these disallowed files may affect the indexing of pages if the rendered content is not visible to search engines.

Disallowed CSS (Uncrawled)

Summary: CSS files which are disallowed in robots.txt.

Description: Search engines may need to crawl these CSS files for rendering so these disallowed files may affect the indexing of pages if the rendered content is not visible to search engines.

Disallowed JS

Summary: JavaScript files which are disallowed in robots.txt.

Description: Search engines may need to crawl these JavaScript files for rendering so these disallowed files may be affecting search engine performance.

Disallowed JS (Uncrawled)

Summary: JavaScript files which are disallowed in robots.txt.

Description: Search engines may need to crawl these JavaScript files for rendering so these disallowed files may be affecting search engine performance.

Good UX Pages with Clicks

Summary: Pages that have generated clicks from Google’s search results with an LCP speed <= 2.5 seconds, CLS speed <= 0.1 seconds and DCL speed <= 1.5 seconds.

Description: These pages which are indexed and generating clicks from Google, and are also delivering a positive user experience with a good page speed performance.

Poor UX Pages with Clicks

Summary: Pages that have generated clicks from Google’s search results with an LCP speed > 2.5 seconds, CLS speed > 0.1 seconds or DCL speed > 1.5 seconds.

Description: These pages are indexed and generating clicks from Google but may not deliver a positive user experience due to poor page speed performance and so are less likely to generate conversions.

Lumar - Experience - User Experience Charts
Experience – User Experience Dashboard Charts – Resource Issues and Trend
 

Experience – Security

HTTPS Pages without HSTS

Summary: HTTPS pages which include an HSTS header in the HTTP response headers

Description: An HSTS header on an HTTPS URL specifies a period of time during which the website should only be accessed via HTTPS, instructing browsers to automatically redirect to the HTTPS versions on any URL on this domain instead of HTTP. It is recommended to include an HSTS header on every HTTPS page to maximize the security benefits to users.

HTTPS pages with Clicks

Summary: HTTPs pages that have generated clicks from Google’s search results pages

Description: This report shows all HTTPS pages which are generating clicks in Google’s search results and are therefore indexed.

HTTPS Pages with HSTS

Summary: HTTPS pages which include an HSTS header in the HTTP response headers

Description: An HSTS header on an HTTPS URL specifies a period of time during which the website should only be accessed via HTTPS, instructing browsers to automatically redirect to the HTTPS versions on any URL on this domain instead of HTTP.

HTTP not redirecting to HTTPS

Summary: HTTP pages which do not redirect to an HTTPS URL

Description: HTTPS provides additional security to users, and is preferred by search engines. This report shows all the HTTP URLs found during the crawl which do not redirect to an HTTPS URL. These URLs should be redirected to HTTPS versions if they are available.

HTTP pages with Clicks

Summary: HTTP pages that have generated clicks from Google’s search results pages

Description: This report shows all HTTP pages which are generating clicks in Google’s search results and are therefore indexed. These URLs should be redirected to HTTPS versions if they are available.

HTTP redirecting to HTTPS

Summary: HTTP pages which redirect to an HTTPS URL

Description: HTTPS provides additional security to users, and is preferred by search engines. This report shows all the HTTP URLs found during the crawl which do redirect to an HTTPS URL.

Lumar - Experience - Security Charts
Experience – Security Dashboard Charts – Security Breakdown and Trend
Content slider testimonial avatar placeholder
Andrew Levey

Andrew heads up Product Marketing at Lumar, and is enthusiastic about helping prospects and clients understand the value of—and get the most out of—the Lumar platform. Outside of work, he likes great TV and film, is a bit of an amateur photographer and sings with the London Gay Men's Chorus.

Newsletter

Get the best digital marketing & SEO insights, straight to your inbox