Home / Academy / Technical SEO / GEO: AI Search, LLMs, & AI SEO
GEO: AI Search, LLMs, & AI SEO
The growth of artificial intelligence (AI) in search and the widespread public adoption of large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews, is changing how people search for information online.
In these Lumar guides, webinars, and articles, we cover SEO in the age of AI — from AI SEO tools to Generative Engine Optimization, or GEO, tips and strategies.
Generative Engine Optimization (GEO) for AI Search
Learn how to adapt your SEO strategies for AI search (aka GEO / AIO / AEO) — and how to streamline your SEO workflows using AI-enabled tools.
We’re covering all things AI + SEO in these resources for search professionals looking to stay ahead in the AI era.
29 Oct 2025
(Upcoming Webinar – November 2025) AI Search Strategies: What CMOs Need to Know
27 Oct 2025
October 2025 SEO News: OpenAI’s Atlas Browser, ChatGPT E-Commerce, Google’s AI Mode Expansion, & More
17 Oct 2025
GEO/AEO Strategy – Content & Technical Optimizations for AI Search [Webinar Replay]
23 Sep 2025
September 2025 SEO News: AI Browsers, a Google Spam Update, Rank Tracking Disruptions, & More
20 Aug 2025
Optimize for AI Visibility with Lumar’s New GEO Toolkit
20 Aug 2025
August 2025 SEO News: Google AI Mode Expansion, ‘Top Stories’ Personalization, & More
14 Aug 2025
Your GEO Toolkit: Optimizing for AI Search With Lumar [Webinar Replay]
28 Jul 2025