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GEO: AI Search, LLMs, & AI SEO
The growth of artificial intelligence (AI) in search and the widespread public adoption of large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews, is changing how people search for information online.
In these Lumar guides, webinars, and articles, we cover SEO in the age of AI — from AI SEO tools to Generative Engine Optimization, or GEO, tips and strategies.
Generative Engine Optimization (GEO) for AI Search
Learn how to adapt your SEO strategies for AI search (aka GEO / AIO / AEO) — and how to streamline your SEO workflows using AI-enabled tools.
We’re covering all things AI + SEO in these resources for search professionals looking to stay ahead in the AI era.
20 Aug 2025
Optimize for AI Visibility with Lumar’s New GEO Toolkit
20 Aug 2025
August 2025 SEO News: Google AI Mode Expansion, ‘Top Stories’ Personalization, & More
14 Aug 2025
Your GEO Toolkit: Optimizing for AI Search With Lumar [Webinar Replay]
28 Jul 2025
July 2025 SEO News: Google Core Update News, AI Summaries in Discover, & More
24 Jul 2025
AI-Ready SEO: Optimizing for Meaning, Not Keywords [On-Demand Webinar]
18 Jul 2025
Lumar Platform Update: Explore New Website Optimization, SEO, & GEO Features [On-Demand Webinar]
24 Jun 2025