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GEO: AI Search, LLMs, & AI SEO
The growth of artificial intelligence (AI) in search and the widespread public adoption of large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews, is changing how people search for information online.
In these Lumar guides, webinars, and articles, we cover SEO in the age of AI — from AI SEO tools to Generative Engine Optimization, or GEO, tips and strategies.
Generative Engine Optimization (GEO) for AI Search
Learn how to adapt your SEO strategies for AI search (aka GEO / AIO / AEO) — and how to streamline your SEO workflows using AI-enabled tools.
We’re covering all things AI + SEO in these resources for search professionals looking to stay ahead in the AI era.
15 Dec 2025
December 2025 SEO News: A Core Update, AI Mode in Google Discover, ChatGPT Shopping, New GSC Tools, & More
8 Dec 2025
(Upcoming Webinar) AI-Ready Content Audits: Tools to Evaluate, Optimize, & Get Cited by AI
3 Dec 2025
Essential SEO Skills for 2026 [Survey Results]
24 Nov 2025
November 2025 SEO & AI Search Industry News: Gemini 3, Perplexity Updates, New GSC Tools, & More
21 Nov 2025
AI Search Strategies: What CMOs Need to Know [Webinar Replay]
27 Oct 2025
October 2025 SEO News: OpenAI’s Atlas Browser, ChatGPT E-Commerce, Google’s AI Mode Expansion, & More
17 Oct 2025
GEO/AEO Strategy – Content & Technical Optimizations for AI Search [Webinar Replay]
23 Sep 2025