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GEO: AI Search, LLMs, & AI SEO
The growth of artificial intelligence (AI) in search and the widespread public adoption of large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews, is changing how people search for information online.
In these Lumar guides, webinars, and articles, we cover SEO in the age of AI — from AI SEO tools to Generative Engine Optimization, or GEO, tips and strategies.
Generative Engine Optimization (GEO) for AI Search
Learn how to adapt your SEO strategies for AI search (aka GEO / AIO / AEO) — and how to streamline your SEO workflows using AI-enabled tools.
We’re covering all things AI + SEO in these resources for search professionals looking to stay ahead in the AI era.
6 Feb 2026
(Upcoming Webinar) GEO/AEO KPIs: AI Visibility Metrics You Should Track
29 Jan 2026
2026 SEO & GEO Trends to Watch [Lumar Webinar Replay]
23 Jan 2026
SEO & AI Search Industry News – January 2026
16 Jan 2026
AI-Ready Content Audits: New GEO Tools to Evaluate, Optimize, & Get Cited by AI [Webinar Replay]
15 Dec 2025
December 2025 SEO News: A Core Update, AI Mode in Google Discover, ChatGPT Shopping, New GSC Tools, & More
3 Dec 2025
Essential SEO Skills for 2026 [Survey Results]
24 Nov 2025
November 2025 SEO & AI Search Industry News: Gemini 3, Perplexity Updates, New GSC Tools, & More
21 Nov 2025
AI Search Strategies: What CMOs Need to Know [Webinar Replay]
27 Oct 2025