Large Sites with Frequently Changing Content Should Use Dynamic Rendering Rather Than Client-side
It is recommended for websites with fast-changing content and large websites to implement dynamic rendering rather than client-side rendering. Client-side rendering can cause a delay in indexing and can also UX issues, especially on mobile.
Client-side Rendering Doesn’t Work for Facebook & Twitters’ Crawlers
Scroll Events Shouldn’t be Used in Isolation to Execute Lazy-loading
Scroll events aren’t always the best solution because they are expensive, users on desktop may resize their window to get more content which wouldn’t trigger a scroll event, and Google doesn’t scroll. Test lazy-loading is working by using Fetch & Render and Intersection Observer.
Website Owners Don’t Need to Specify What Google Should & Shouldn’t Render
Website owners don’t need to implement anything on their sites that would tell Google what is unnecessary to render, as it should be Google’s job to figure this out. Being selective and not rendering particular elements can also cause problems for a website.
To learn more, read the recap of our webinar on HTTP/2 with Tom Anthony of Distilled.
Google Won’t Fetch Third-party Scripts that Aren’t Deemed to be Useful
Google is getting better at recognising third-party scripts that aren’t useful for it to fetch and render, so will avoid fetching those where it can.
Localising URLs Doesn’t Cause a Problem for Google
If you decide to translate and localise the words in your URLs for different language versions of a site, then this won’t break anything from an SEO perspective.
Make sure you read DeepCrawl’s Ultimate Guide to International SEO to learn more about localisation and internationalisation strategies.
Geotargeting Can’t be Applied to Language Versions Which Are Split Out Using Parameters
Google is unable to automatically detect and apply geotargeting if different language or country versions of a site are separated out using parameters.
When Using Subfolders for International Site Structure, Have Country Before Language
If you are using subfolders for different country and language variations, these need to be verified separately in Google Search Console. Having the country subfolder before the language subfolder will make things much easier.
Include Content That Matches Old Website Versions When Merging Sites
When merging multiple sites into one, John recommends including some content on the destination domain that matches the original domains that have been merged.
Merging Internal or External Pages on One Topic Will Result in Higher Rankings
If separate sites that rank well already and both focus on the same topic or service merge, then they will see an increase in rankings as Google sees an even stronger page than before.
When Users Set Up Google Analytics Account, Google Will Automatically Set Up Search Console Account
Google will automatically add a Search Console account for you when you set up a Google Analytics account.
The Search Console Update was Around Filtering Out Very Specific Queries for User Privacy
The reason why there appears to be a decrease in performance data in Search Console is because it was updated to filter out very specific user queries and the performance data associated with them.
Learn more about how to combine Google Search Console data with crawl data in our guide to leverage more insights into your site’s performance.