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Google Webmaster Hangout Notes: Tuesday 17th November

google webmaster hangouts recaps - SEO tips

In this week’s hangout, John Mueller discusses the need (or not) for unique titles, the importance of consistency in your configuration, and the use of meta refresh as a redirect.


Unique titles may not be required

11:20: In a discussion around paginated pages, John says it’s not a requirement that you have unique titles for every page.

If page has some unique content, and sufficient authority signals, then it should rank despite a duplicated title.

He seems to imply this as a general rule for all pages.


SEO configuration should be consistent

18:40: John’s recently made a comment saying his number 1 SEO tip was to ‘be consistent’.

He clarified that he was referring to consistency of your website configuration, such as a page which is both noindexed and canonicalized to another page.


Meta refresh can be used like a redirect

31:04: John confirms that a meta refresh tag which points to a different URL will work as a redirect.

The passing of pagerank wasn’t explicity mentioned.


Blocking content for international users is OK

36:54: If you don’t want to serve content to a specific international audience, there isn’t any better solution than just blocking it.

However if this is a US audience then it can’t easily be blocked without blocking Googlebot too which would impact your rankings.


Backlinks are still fundamental to rankings

39:01: John confirms that backlinks are still fundamental to rankings.

He says it’s theoretically possible for a page to rank in search results without backlinks, but it would be hard as they don’t know how this page relates to the rest of the web.

Avatar image for Sam Marsden
Sam Marsden

SEO & Content Manager

Sam Marsden is Lumar's former SEO & Content Manager and currently Head of SEO at Busuu. Sam speaks regularly at marketing conferences, like SMX and BrightonSEO, and is a contributor to industry publications such as Search Engine Journal and State of Digital.


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