Discover the latest website optimization features and tools in Lumar

Catch up on the latest enhancements to Lumar’s SEO and website optimization platform in this on-demand session. 

Explore powerful new features that streamline your website optimization workflows and deliver deeper insights into your website’s technical health and performance, including:

• Custom website metrics for more tailored reporting
  
• Project tagging for better organization and filtering
  
• A new ‘reporter’ user role to expand collaboration without compromising control
  
• Enhanced breakdown charts for faster data analysis
• (and more!) 

You’ll also get an exclusive preview of our upcoming product roadmap. See what new capabilities are coming for Lumar users in the months ahead.

Watch the full platform update webinar above – or read on for some top takeaways.

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New Lumar platform features:

 

AI-powered custom metrics 

We’ve expanded Lumar’s data collection capabilities with powerful AI-driven custom metrics. You can now easily extract and analyze more targeted elements from your website and easily take action, including:

• Extract a specific word or phrase from a specific part of HTML (e.g. tag).
• Create segments based on unique data.
• Identify pages missing specified sections or elements (e.g. breadcrumbs).
• Identify pages with a specific number of elements on them.
• Capture all instances of a given URL.

You can now configure up to 25 custom metrics per project, available during Step 4 of project setup in the Lumar platform.

 

AI bot traffic reporting (via Logz.io integration)

Our integration with Logz.io now offers enhanced visibility into AI bot activity on your website. You can now:

• Compare the proportion of requests from Google vs AI bots.
• Identify which AI bots are hitting your site most often — and when.  
• See which pages are most frequently hit by AI bots. 
• Check whether AI-requested pages are actually available and responding to those bots.

Plus, a new AI agent in Logz.io can answer questions and find the insights you need directly from log file data.

 

New project tagging for easier organization 

You can now organize your Lumar projects more efficiently using project tags to help organize your website optimization projects and site crawls. With our new tagging system, you can:

• Apply multiple tags to a single project
• Reuse the same tag across various projects
• Filter and search project views based on tags

This makes it faster to locate relevant projects and reduce dashboard clutter.

 

New ‘reporter’ user role

The new ‘Reporter’ user role in Lumar offers a new permission level between viewer and editor. 

Reporters have limited editing rights but can actively engage with reports and monitoring tools. 

Reporters cannot:

• Create, edit, or delete projects
• Start or delete crawls

But they can:

Analyze:

• Build and manage custom reports and tasks
• Share reports with teammates
• Unarchive completed crawls

Monitor:

• Set up and manage alerts
• Sort table data
• Interact with top-level charts and dashboards

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Upcoming Lumar Platform Features:

 

What’s launching soon in Lumar?

GEO / AI search optimization dashboard

We’re currently building a new GEO dashboard in Lumar that will offer a high-level view of your website’s AI search readiness and GEO health. This will include:

• AI-Readiness / GEO Health Scores: Instantly assess your site’s AI readiness and monitor changes over time.
• Top GEO Errors: Surface the most critical issues affecting your site’s GEO performance, so you know where to focus your optimization efforts.
• GEO Funnel Visualization: Visualize the stages of AI search optimization to identify growth opportunities and clearly report your GEO progress to stakeholders.

 

Optimizing for AI discovery

We want to ensure AI systems can effectively discover, access, and index your content — and serve it to users in generative responses. Our upcoming AI discoverability reports help flag technical barriers on your website that may be preventing AI bots from finding your content.  

These reports will help your team identify and address AI discoverability issues, including: 

• Availability & crawlability issues
• Mismatches between raw and rendered HTML 
• Robots.txt AI-blocking issues
• NoSnippet directives

 

Optimizing for AI understanding

This new Lumar component will focus on issues impacting AI systems’ ability to ‘understand’ your website content. Our AI understanding reports in Lumar will highlight issues related to:

• Content quality and clarity
• Structured data usage and implementation

You’ll also benefit from our ongoing research into emerging AI understanding factors, ensuring your GEO efforts align with the latest developments in AI search. 

 

Optimizing for AI inclusion

Lumar’s upcoming AI inclusion reports will help ensure your content is recognized as trustworthy and current by AI search systems. This reporting will include:

• Semantic Relevance:  Reports to identify content with semantic relevance issues, so they can be optimized to improve performance in both traditional and AI search.
• AI Referral Source Tracking: Specific metrics to track and visualize referral data from prominent AI sources – both at the source level and the landing page level.
• Ongoing Research to enable additional analysis on things like content freshness, authority, and clarity. 

 

Existing GEO-relevant reports in Lumar

Ahead of the full Lumar GEO tool launch, did you know many of your existing Lumar reports can help you optimize your website for AI search and LLM visibility?

These include:

Crawlability reports in Lumar:

• ChatGPT Blocked
• Google AI Blocked
• Google SGE Blocked
• Bing AI Blocked
• Common Crawl Blocked

Availability reports in Lumar:

• Broken Pages (4xx Errors)
• 5xx Errors
• Failed URLs
• Redirect Loops
• Redirect Chains
• 3xx Errors
• JavaScript Redirects
• Internal Redirects Found in Web Crawl

Renderability reports in Lumar:

• Rendered Link Count Mismatch
• Rendered Canonical Link Mismatch
• Rendered Word Count Mismatch

Indexability reports in Lumar:

• Non-Indexable Pages
• Canonicalized Pages
• Noindex Pages
• Disallowed Pages
• Unavailable_after Scheduled Pages
• Unavailable_after Non-Indexable Pages

Page content reports in Lumar:

• Missing Titles
• Short Titles
• Missing Descriptions
• Short Descriptions
• Thin Pages
• Max Content Size
• Max HTML Size
• Missing H1 Tags

Bot behavior & crawl budget reports in Lumar:

• AI Discoverability Reporting
• AI Bot Breakdown Reporting
• AI Bot Requests
• Top Pages by Bot
• AI Bot Hits by Response Code

Structured data reports in Lumar:

• Pages with Schema Markup
• Pages without Structured Data
• Product Structured Data Pages
• Valid Product Structured Data Pages
• Invalid Product Structured Data Pages
• Event Structured Data Pages
• News Article Structured Data Pages
• Valid News Article Structured Data Pages
• Invalid News Article Structured Data Pages
• Breadcrumb Structured Data Pages
• FAQ Structured Data Pages
• How To Structured Data Pages
• Recipe Structured Data Pages
• Video Structured Data Pages
• QA Structured Data Pages
• Review Structured Data Pages

EEAT reports in Lumar:

• Pages with Backlinks
• Pages in Analytics
• Indexable Pages with Backlinks
• Disallowed URLs with Backlinks
• Non-Indexable Pages with Backlinks
• Pages with Backlinks But No Links Out
• Redirecting URLs with Backlinks
• Error Pages with Backlinks
• Pages with Meta Nofollow and Backlinks

 

AI Assistant: Conversational Website Insights 

Speed up your website optimization, GEO, and SEO workflows with our upcoming smart AI chatbot built directly into the Lumar platform. The new Lumar AI assistant will help you detect and prioritize website issues impacting SEO, GEO, accessibility, and more — faster than ever.

• Auto-detect and prioritize critical website issues: Our AI Assistant detects issues across your key site metrics and prioritizes them by severity levels – from broken links to content mismatches.
• Get smart insights with additional context: AI assistant explains what is wrong, why it matters, and how to fix it.
• Conversational chatbot: Ask the chatbot specific questions about your crawl data and receive fast, tailored responses.

Reminder: What we’ve covered today is an outline, not a commitment. Release timings and feature functionality may be liable to change.

 

Where to find info about the latest product updates in the Lumar platform

Look for the beacon icon in the bottom-left corner of the Lumar platform to access real-time product updates, feature releases, and announcements. If you don’t see updates while logged into the platform, check that your ad blocker isn’t blocking the notification tool. We recommend whitelisting the Lumar platform URL.

Featured Webinar Speakers

Meet the Webinar Speakers

• Zi Mansour, Head of Customer Success @ Lumar
• Lilla Dory, Senior Customer Success Manager @ Lumar

 

Don’t miss the next Lumar webinar!

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