Deepcrawl is now Lumar. Read more.
DeepcrawlはLumarになりました。 詳細はこちら

On-Demand Webinar: Website Accessibility Audits in Action (Lumar Solutions Showcase)

Explore Lumar's website accessibility tools in this accessibility audit demonstration, featuring our platform experts.

Webinar header image showing expert speakers Matt Ford, Product Manager at Lumar, and Andrew Levey, Head of Product Marketing at Lumar
 

How to conduct website accessibility audits with Lumar

In this Lumar Solutions Showcase webinar, we’re diving deep into how to conduct website accessibility audits using the Lumar platform.

Lumar Product Manager, Matt Ford, and Head of Product Marketing, Andrew Levey, cover why web accessibility is crucial for businesses right now, common pain points when running accessibility audits, and how to use Lumar’s accessibility tools to conduct an audit on your own website.   

Watch the full video now by completing the form below — or read on for some of our key takeaways. 

Academy topic - learn digital marketing best practices

Ready to get started with Lumar's web accessibility tools? Book a call with our team today.

 

Why is website accessibility important for businesses today?

It should be standard practice for all websites to provide a great user experience for everyone today. There are three primary reasons web accessibility is important for businesses today:

1. The human element

First and foremost, ensuring your website is accessible to all users is the right thing to do. But there are plenty of other reasons businesses need to address accessibility on their digital properties as well. 

“The human angle is the main angle for accessibility,” says Lumar’s product manager, Matt Ford. “In the modern world, there is no need for anybody not to be able to successfully do what they’re trying to do online,” he says. 

2. The revenue element

But if that isn’t enough for businesses to start prioritizing their websites’ accessibility, there are tangible financial reasons to consider too. Ford notes that the global spending power of people with disabilities and their families is $8 trillion.

“There is a large opportunity with people who are potentially excluded from your offering by not providing an accessible experience,” Ford notes.

“If someone using a screen reader, for example, isn’t able to complete their check-out flow and purchase your item, then you’re missing out on revenue. You’re potentially excluding a large market of people that would like to use your services.”

There are also legal considerations for businesses and organizations whose websites are not compliant with local accessibility laws.

“The number of lawsuits against websites that aren’t compliant with accessibility regulations is going up year on year. It can be very expensive, it can be very arduous. And you then have to start putting together a plan, put tooling in place… getting ahead of that can be very important as well.”

Slide from Lumar’s digital accessibility webinar. Text on slide reads: Why is Accessibility Important? Followed by 3 bullet points: 1) Provide a great user experience for all. 2) Global spending power of people with disabilities & their families is $8 trillion. 3) Legal responsibilities
 

Accessibility auditing pain points

Ford highlights four key pain points businesses and website managers experience when auditing their websites’ accessibility, gathered from many interviews his team has conducted with website professionals.

  1. Long and manual processes

“It takes a long time [to manually conduct a web accessibility audit]. You’re often checking single pages at a time for all the different success criteria that you need to improve,” Ford says. “It takes a very long time. There’s a lot of spreadsheets involved and things like that.”

  1. Exposure to risk through sampling or template testing

When it comes to manual auditing, you can’t feasibly check every single page on a large website if you’re doing it manually.  So many end up testing just a few page templates, rather than checking each individual page. But this is not ideal… 

“Having worked with web teams for about seven years now, I can tell you it's not always that straightforward —  it's not always a clean template structure. Sometimes someone's injecting something with JavaScript onto a page because they're trying to hack their way around their platform or their CMS. And these things all kind of pile up,” explains Ford.

“Ultimately, if you're just using a sample approach, there's a good chance that you might miss things.”

  1. Inefficient prioritization due to huge scope of work/data overload

How do you break the huge scope of web accessibility testing into workable chunks? How do you make it easier to process for your developer? 

With so much data to look at in a web accessibility audit, determining how to understand it all and prioritize tasks effectively can be a major challenge for website teams. Often, there is a sense of information overload.  

  1. False negatives in accessibility testing – automated checks that require manual verification

There are three possible results in automated accessibility tests: pass, fail, or incomplete. The latter will still require some degree of manual verification and as Ford points out, this can be a long process, particularly on large websites.

Slide from the website accessibility audits webinar. Text reads: Current Industry State. Long and manual processes. Exposure to risk through sampling or template testing. Inefficient prioritization due to huge scope of work and data overload. False negatives - automated checks that require manual verification.
 

Using the Lumar platform for accessibility audits

Lumar’s website accessibility tools help address the common pain points website teams face when conducting accessibility audits. 

Lumar offers flexible crawl parameters, so the platform can be used to crawl any selection of your website you desire — from URLs across your entire site to smaller sections within your domain, or individual pages. 

Image shows the Lumar platform's web accessibility overview dashboard.

On Lumar’s Accessibility Overview Dashboard, you are presented with an accessibility score — a weighted score that gives you a high-level understanding of how accessible your website is. 

Below the overall accessibility score, we have other compliance scores: Level A, Level AA, Level AAA, and Best Practices — aligned to WCAG guidelines. 

And below the WCAG level scores,  we also have quick access to:

  • Graph showing the total number. of instances and issues over time
  • Graph showing pages with accessibility issues by level trend over time
  • Graph showing pages without accessibility issues by level trend over time
  • Breakdown of no. of issues found at each level during your latest crawl
  • Issues by level trend over time
  • Number of accessibility issues by severity, for your latest crawl
  • Issues by severity trend over time 
  • Issues by category, for your latest crawl 
  • Issues by category trend over time 
  • Color issues 
  • Semantics Issues
Image shows more charts available on the Lumar accessibility platform overview page
 

Data Explorer

For those analyzing the site who might not be entirely familiar with its architecture, the Data Explorer tab lists all the pathways and how many URLs are in each. 

This tab is really useful for giving us a quick top-level view of how many issues sit in each folder and/or pathway.

Ford shows us how we can also split these issues out into issue types. 

For example, if you just want to see the WCAG Level A accessibility issues in the blog section of your site. You can then click through to a list of the URLs that have issues and dig down into specific pages.

 

Segments

A segment is a custom-defined list of URLs. On the Lumar platform, they can be defined by URL pathway or you can use regex to determine some part of the URL structure. 

Image shows an example of how to create website sections to crawl in the Lumar website accessibility platform

They are made by clicking through Settings > My Segments. Here you can create any number of new segments. For instance: ‘URL’ ‘contains’ ‘/blog/’ – which will then show you all the URLS that match this.

Ford notes that this is useful for building out your different page templates. Or if you have certain teams focusing on certain parts of the site, it’s a good way to start approaching fixes.

Back at the Overview Dashboard, you can then filter all of the graphs there via the segments you’ve created – giving you an accessibility score, etc. just for the blog section of your site, for example.

You can even create a segment for a single page. This is really valuable when monitoring accessibility issues on your site’s most important pages such as your homepage.

 

Specific accessibility issues — and how to fix them

As Ford shows us, once we have drilled down to specific accessibility issues, the Lumar platform provides the following key information:

  • Details of the accessibility issue 
  • The popularity of the page the issue appears on 
  • The severity of the issue 

This helps us prioritize what needs to be fixed. 

Ford reminds us that developers are unlikely to appreciate a ticket with 80 fixes that need sorting. If we can filter issues out into more manageable numbers – say the most severe issues on the top 3 pages for traffic – then we are more likely to see fixes happen quickly. 

Here, Lumar also provides AI-powered Suggested Accessibility Solutions which lay out what needs to be done to resolve each accessibility issue you uncover. 

We can then use the “Set Task” function to assign the accessibility fix to ourselves or others. 

 

Ready to get started with  Lumar’s website accessibility tools?

You can book a personalized Lumar platform demo here. 

You can also take an interactive tour of Lumar’s accessibility platform here:

Lumar is the website intelligence platform of choice for enterprise brands around the globe

customer logo twitch saas customer logo canva news media publisher customer logo motley fool

How Lumar users uncover their websites' full potential


  • Met Office Logo

    Lumar’s accessibility metrics have been a game changer. With its user-friendly design and comprehensive classification and description of issues, it has allowed us to quickly take action to improve our website’s accessibility and overall health, and it has been rewarding to watch our health scores steadily improve on the platform as a result.

    Heather Bidwell, SEO Manager

  • Fandom
    Fandom logo

    “Lumar Monitor has literally saved us hours a week. Instead of going to each site one by one and asking if work has been completed, I can quickly see if anything has been done and see the results and progress since then. It’s been a huge time saver and helped us see at a glance who’s been doing what. It’s been a huge, huge help.”

    Joshua Taylor Titsworth, Senior Analyst, Fandom.com

  • Arriva Dark
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar is a change enablement tool that’s helped us drive a +50% increase in digital conversion and +10% increase in search engine visibility”

    Dave Cain, Head of Digital Marketing, Arriva

  • client testimonial for lumar's tech seo saas platform - cox auto

    “The extra insights we get from our calls with Lumar have been really valuable. The support we get really is like having an extension of our internal team.”

    Chris Nichols, Senior Manager, Enterprise SEO & Product Management

  • Arriva
    arriva uk customer testimonial review for Lumar website intelligence platform

    “Lumar has saved us an enormous amount of time. So much so, we estimate without the tool, and to cover the vast array of SEO analytics and insights highlighted within Lumar, we would have needed to employ another full-time member of staff within our digital team.”

    Dave Cain, Head of Digital Marketing, Arriva UK Bus

  • Catenamedia
    lumar customer review for technical seo analytics tool

    “Lumar is fundamental when it comes to technical audits, as the tool carries out an in-depth analysis of each one of our brands. It provides insightful data that helps to shape our decisions. I love how easy it is to connect Lumar with Google Analytics, Google Search Console, and Majestic data for each of our brands. Lumar congregates all that data and makes my life a lot easier. Definitely valuable in helping us to identify the highest priority issues in a data set.”

    David McAdam, Technical SEO Strategist

  • Cox automotive

    “Lumar is obviously top-of-the-line, with a lot of cutting-edge aspects to the technology. But it was also really important for us to find someone that would be a partner for us. The extra services are a big part of why we chose Lumar.”

    Matthew Grabiak, Principal SEO Product Manager

  • Fandom
    Fandom logo

    “Lumar Monitor is everything any agency or enterprise-level company needs to quickly track and look at updates, recommendations, trends, and issues. If you have hundreds of sites, it’s a way to look at things at-a-glance and know exactly what’s going on — and what issues you need to be paying attention to.”

    Joshua Taylor Titsworth, Senior Analyst, Fandom.com

  • Heine
    lumar customer review testimonial for technical seo platform

    “Lumar Protect is a very reliable tool. We used Protect, for example, to check if anything is redirecting where it shouldn’t be. Before, I had to check everything manually but, with Lumar, you can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify me if anything has changed.”

    Sebastian Simon, Senior SEO Manager, heine

Avatar image for Lumar Editorial Team
Lumar Editorial Team

The Lumar editorial team is comprised of our senior content lead, in-house SEO experts, and an excellent team of contributing writers and guest experts who regularly provide quotes and professional insights into a variety of digital marketing and SEO topics.

Newsletter

Get the best digital marketing & SEO insights, straight to your inbox