What are custom website analytics?

Custom website analytics allow you identify, track, and report on any website data you need — allowing you to go beyond built-in metrics available on any single platform. You can build custom website analytics with Lumar.

What are some examples of custom website analytics you can build?

Here is an overview of some example use cases for custom website analytics you can build in the Lumar platform: E-Commerce – Custom Web Analytics Examples: 1. Checking product stock availability. 2. Evaluating internal search and product recommendations to ensure relevance. 3. Monitoring vendor product rankings to ensure compliance with agreements. 4. Tracking regional commercial messages to ensure suitability. 5. Compare PDP product schema to product feed and highlight differences to team. 6. Automate updates to product feeds. 7. Competitor price comparison Publishing & Content – Custom Web Analytics Examples: 1. Managing content quality issues on UGC sites such as tracking errors from embedded videos. 2. In-depth internationalization assessments to improve global performance. 3. Analyzing keywords and sentiment from articles. 4. Content analysis to identify and fill topic gaps. Paid Media – Custom Web Analytics Examples: 1. Get up-to-date product stock information to avoid wasting PPC budget on out of stock pages. 2. Identify changes to PPC landing pages that affect conversion performance (and revenue). Website Compliance – Custom Web Analytics Examples: 1. Custom compliance or security verifications. 2. Tracking cookies to ensure compliance with data protection regulations. Website Performance – Custom Web Analytics Examples: 1. Monitoring CDN errors for actionable insights. 2. Updating CSN caches to enhance site reliability. 3. Identifying large images or scripts to reduce data transfer.

How to Work Better With Web Developers [Lumar Webinar Replay]

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Lucas Carniel, Head of Delivery, Lumar
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Don’t miss the next Lumar webinar!

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