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Nofollow Directives

A rel=”nofollow” attribute can be added to links to inform search engines to ignore and not follow them. Nofollow links do not pass authority and will therefore not impact search rankings and can be used for both internal and external links. Within our SEO Office Hours Notes below, we cover advice from Google around how they manage this directive with further recommendations for best practice use of nofollow tags.

For more on nofollow directives, check out our article:  Noindex, Nofollow & Disallow.

No limits to the Number of Nofollowed External Links on a Page

Google doesn�۪t have a limit for the number of nofollowed external links on a page.

30 May 2017

Google Might Nofollow Links in Widgets and Apply a Manual Penalty to the Target Site

If Google detects a significant number of links within a widget, it will nofollow them, and may apply a manual action penalty to the site where the links point to.

16 May 2017

Google Passes Signals Normally for Links with rel="noopener noreferrer"

Following a recent WordPress update, rel="noopener noreferrer" attributes have been added to links opening in a new tab. Google ignores these attributes and passes all signals normally for these links as long they don�۪t have a nofollow.

16 May 2017

Search Console Backlinks Include Nofollowed Links

Google includes nofollowed links in the Search Console backlinks data to discourage a focus on followed links, and help you understand which content is generating the most links.

4 Apr 2017

JavaScript Links May be Treated as Nofollow

If a JavaScript link uses any server side processing, it probably won’t be crawled correctly If you have JavaScript scripts which generate links, they will be nofollowed. If you use JavaScript to build a link in the page, it will be followed.

4 Apr 2017

Google Ingores Index and Follow

Google ignores index and follow tags because it’s the default.

10 Jan 2017

Search Console Shows a Sample of the More ‘Relevant’ Backlinks

The backlink data in Search Console is a sampled set of backlinks which Google considers to be more relevant. For small sites, this might include all the backlinks. The data includes links which are nofollowed and may have been disavowed.

20 Dec 2016

Use Nofollow on Links to Noindex Pages to Reduce Crawling

You can add a nofollow on links to noindex pages to reduce the liklehood of them being crawled.

1 Nov 2016

Noindex Search Results Pages and Nofollow Search Navigation

You should noindex your own search results pages as they are generally lower quality, but you can disallow them if they are causing a problem with the server load from being crawled. You can nofollow links on the search navigation to prevent crawling but you should probably have followed links on the results pages which can be useful for finding new pages if they are crawled.

7 Oct 2016

Prevent Excessive Crawling on Filters, Sort Orders and Pagination with Nofollow

Add nofollow to filtered, sorted and paginated results pages to prevent excessive crawling.

23 Sep 2016

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