Notes from the Google Webmaster Hangout on the 6th of April 2018.
Sites Without Equivalent Mobile & Desktop Content Won’t be Switched to Mobile-first
If Google judges that a site’s content isn’t equivalent on mobile and desktop then it probably won’t be switched to mobile-first indexing.
Google Will Remember & Recrawl Noindexed Pages
Noindexed pages will be remembered and crawled by Google. They should be removed from sitemaps.
Small to Medium-Sized Sites Don’t Have to Worry About Crawl Budget
Sites with ‘a couple hundred thousand pages’ or fewer don’t need to worry about crawl budget, Google will be able to crawl them just fine.
The March 7th Algorithm Update Was About Relevance Rather Than Quality
The March 7th update was around relevance, so ranking losses won’t have been about a site’s quality but how relevant it actually is for the search queries it ranks for. John recommends getting objective user feedback on how you can better serve them.
Google Will Show Redirected Domains for Explicit Searches
If you are searching for the old domain name after a site migration then Google will try to show it to you even if it has recognised the new one. The best way to see if a migration has worked is to search for generic non-brand queries.
Noindex Errors Are Differentiated by Source of URL in the New Search Console
In the new Search Console the noindex errors are differentiated by the source of the URL. Google will assume an error on your side if you submit a noindexed URL, as opposed to finding noindexed URLs found through crawling.
Mobile-first Indexing Won’t Cause Ranking Differences Between Desktop & Mobile
Mobile-first indexing won’t cause ranking differences between desktop and mobile because with mobile-first the mobile content will be used for indexing for both devices.
Google’s Web Rendering Service is Still Currently Using Chrome 41
Google’s Web Rendering Service is still using Chrome 41 even with mobile-first indexing starting to roll out, but it will be updated to a newer version of Chrome in the future.
Google Looks at Overall Picture When Assessing Site Speed
Google looks at the overall picture when assessing site speed because optimising for individual metrics such as time to first byte (TTFB) might not actually improve the overall experience for users.
HTTPS is Used as a Tiebreaker Signal in Deciding Rankings
Switching to HTTPS won’t boost rankings significantly but it is used as a tiebreaker when Google is trying to decide which page to rank if all other factors are at a similar level.
Structured Data Requires Clean HTML Without Errors
HTML improvements create a problem for markup because structured data needs clean HTML otherwise it can be broken apart.
Having Images in a Body of Text Doesn’t Improve its Quality in Google’s Eyes
Having imagery within a body of text doesn’t provide any SEO signals that will tell Google that it is better than a piece of content without imagery.