What is a parity crawl in SEO?

A parity crawl is when you crawl, analyze, and compare different versions of a website to ensure consistency or equivalence. Parity crawls can help SEO teams get a fuller picture of how their website behaves and performs across different devices, website versions, or between staging and live sites. Types of parity crawls you may want to run: Mobile vs. desktop parity crawl Staging vs. live site parity crawl User agent parity crawl Language or geolocation parity crawl When should you run a parity crawl? When comparing the crawls, you may want to check elements of your website’s health and performance such as: Checking that content renders consistently across platforms or devices Functionality is equivalent across different device types UX is optimized for both mobile and desktop Load time analysis across device types Checking the live site matches the staging site post-update or post- website migration

GEO/AEO: Content & Technical Optimizations for AI Search [Lumar Webinar]

Lumar Webinar Replay

Watch the full webinar session here:

Explaining AI Search to the C-Suite

If you’re a digital marketing or SEO leader tasked with making the case for AI readiness and strategic search visibility, this webinar will equip you with the tools, language, and evidence to lead the GEO/AEO conversation internally.

SEO pros — Ready to get your C-suite on board with your GEO/AEO strategies?
CMOs — Ready to understand the buzz around AI search and why your brand needs to start focusing on LLM traffic and AI citations?

In this expert-led webinar session featuring Andy Francos (co-founder, Obsero) and Lumar host Odette Colebrook, we’ll show you:

Why AI visibility is a growth and brand-control issue worth paying attention to ahead of building out your 2026 strategies and budgets.
How to use citation, share-of-voice, and query fan-out insights to quantify your brand’s visibility in AI results.
How to pitch your GEO / AEO strategies to your C-Suite with board-level framing and key metrics.

Watch the full webinar above – including audience poll results and Q&A session.

Lumar Generative Engine Optimization (GEO) for the Csuite webinar - Andy Francos and Odette Colebrook speakers.

Meet the GEO Webinar Speakers:

Andy Francos – Cofounder at Obsero
(host) Odette Colebrook – Senior Customer Success Manager at Lumar

GEO/AEO Tools

Your GEO Toolkit

Track, prioritize, and act on the website & content issues that prevent your brand from appearing in AI search & easily communicate your AI optimization plan to stakeholders with our GEO metrics.

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