Welcome to the inaugural post of our new monthly SEO Jobs Roundup series! As search continues its rapid evolution, the skills required to thrive in SEO roles are changing just as fast.
This month, we’re diving into open SEO job descriptions from around the world to examine the core trends shaping the SEO career landscape in October 2025.
If you’re looking to hire, seeking a new SEO role, or just curious about what’s next in our industry, this post shows you precisely what search optimization skills are in demand right now, from Generative Engine Optimization (GEO) to cross-functional SEO leadership.
Trends in SEO Hiring: October 2025
The New SEO Talent Stack: 3 Trends Reshaping the Hiring Landscape
If you’ve been watching the SEO hiring market, the message is loud and clear: The search ecosystem has changed, and so has the job description.
This latest batch of SEO job postings from around the globe — including open roles at The Washington Post, Forbes, and Rocket Money — reveals that employers aren’t just looking for traditional SEOs. They’re seeking strategic partners who can navigate generative AI, own the technical foundations, and lead cross-functional growth.
Here are three defining trends that are influencing SEO hiring today:
1. The AI Search Revolution Is Here
If you’ve heard that AI is changing search, this batch of recent SEO job listings proves it. Companies are scrambling to hire people who can navigate the new world of generative search. Roles that directly mention GEO, AEO, AI, or LLMs are popping up everywhere. This suggests a fundamental shift in organic search strategy.
The Head of AI Discovery & SEO role at The Washington Post is the clearest example. This isn’t about traditional SEO; it’s about defining and executing the long-term roadmap for “Answer Engine Optimization (AEO) and Large Model Optimization (LMO)” to ensure journalism remains discoverable as platforms evolve.
Other currently open SEO roles around the world are also demanding specific, hands-on experience in this emerging AI search area:
- Pace’s AI-Focused SEO Strategist is tasked with implementing GEO strategies (Generative Engine Optimization) to ensure content is “cited and surfaced in AI-driven results such as Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity.”
- Rocket Money’s Senior SEO/GEO Manager must “Build frameworks for content optimization in the context of LLM consumption.”
- In Canada, the SEO Specialist (AI Search) at AlgaeCal is explicitly dubbed an “AI Whisperer” who can “fine-tune, prompt-engineer, and deploy like a pro” to drive revenue from AI-generated content.
- The Senior SEO Manager at Jellyfish is expected to “Explore optimization opportunities for large language models (LLMs) and AI-driven search, advising clients on their potential impact.”
- The Head of SEO job listing at UK retailer Holland & Barrett states that the role’s focus is “not here to chase rankings… It’s about being the best answer, whether that’s on Google, ChatGPT, Perplexity or whatever comes next,” emphasizing they need a leader in Answer Engine Optimization (AEO).
The SEO Career Takeaway:
To stand out in SEO roles today, you need to be an AI-aware SEO/GEO expert who can translate complex AI-driven changes in how people search online into measurable business growth.
Tool Suggestions for GEO / AEO / AI Search:
Looking for a new platform to support your emerging GEO/AEO efforts? — Check out Lumar’s GEO Toolkit and GEO Content Evaluator.)
2. Technical SEO is the Non-Negotiable Foundation
Despite the AI buzz, deep technical SEO skills remain the bedrock of the role. High-level positions require candidates who can not only audit but also actively manage and improve complex website infrastructure. This skill set is critical for maintaining site health and ensuring AI models can accurately and efficiently ingest content.
- The Head of AI Discovery & SEO at The Washington Post must drive rendering strategies (SSR, SSG, ISR) using modern frameworks and build a strategy for structured data systems (Schema.org, JSON-LD)—all highly advanced technical requirements.
- The Search Engine Optimization Analyst Manager at SurveyMonkey requires expertise in log file analysis to improve crawling and indexation across a large-scale ecosystem.
- Infosys’s Search Engine Optimization Specialist is required to have a strong background in technical SEO including log file analysis and partnering with developers to implement best practices across site architecture and Core Web Vitals.
- Selfridges’ Senior Frontend Engineer – SEO role is a hybrid dev/SEO position that requires a strong background in React, Next.js, and TypeScript, focusing on optimizing for speed (Core Web Vitals) and ensuring discoverability at the code level.
The SEO Career Takeaway:
If you don’t master the technical fundamentals of SEO — especially as they relate to site speed, advanced structured data, and crawl efficiency — you’ll not only be at a disadvantage with ranking in traditional SERPs, you also won’t be positioned to tackle the new challenges of AI discovery.
Tool Suggestions for Tech SEO:
Lumar has long been a market-leading technical SEO solution — explore our comprehensive technical SEO metrics and tools.
3. The Modern SEO is a Cross-Functional Leader and Advocate
SEO is no longer a siloed tactic; it is now viewed as a critical part of the entire digital and editorial strategy. Hiring managers are looking for leaders who can collaborate with, educate, and influence non-SEO teams, from engineering to executive leadership.
- The SEO Marketing Leader at Airwallex is expected to “Educate and advocate for SEO best practices across the organization, making it a key driver of business impact.” This is a leadership role focused on internal influence.
- The SEO Content Strategist at Forbes must “Partner with our editorial team to strategize and create a robust evergreen content calendar” and “Train our contributors” on optimization techniques. This requires strong communication and teaching skills.
- Cyera’s SEO Manager needs proven experience in agency and vendor management, confirming that a key part of the job is coordinating external partners to align with core business goals.
The SEO Career Takeaway:
Moving up in SEO means moving out of the weeds. Success in an SEO role hinges on being a strategic, data-driven communicator who can lead cross-functional initiatives and connect SEO performance directly to business outcomes.
Tool Suggestions for Cross-Functional SEO Alignment:
Easily show the impact of your SEO and website optimization efforts and get buy-in for new projects with Lumar Impact.
In summary, the SEO talent stack has matured: Companies want technical mastery, strategic leadership, and, most importantly, a robust, forward-looking strategy for AI-driven search.
Ready to browse the latest batch of global SEO roles? Let’s go!
US: Open SEO Roles (October 2025) —
Head of AI Discovery & SEO @ The Washington Post
- Salary: $172.3K/yr – $320.1K/yr
- Remote or In-Office?: On-site
- Office Location: Washington, DC
- Date Posted: September 29, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO & AI Search Content Writer @ Allego
- Salary: $81.9K/yr – $98.3K/yr
- Remote or In-Office?: Hybrid
- Office Location: Waltham, MA
- Date Posted: October 3, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Lead @ Huge
- Salary: $110K/yr – $130K/yr
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote)
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Content Strategist @ Forbes
- Salary: $95K/yr – $110K/yr
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote, EST hours)
- Date Posted: October 4, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
AI-Focused SEO Strategist (Contract/Temp) @ Pace
- Salary: $70/hr (Range up to $130/hr for NYC)
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote)
- Date Posted: October 2, 2025
- Full-Time or Contract?: Contract/Temp (Part-time, ~29 hrs/week)
- View the Job Listing Here.
SEO & AI Search Specialist, APAC @ Keeper Security Inc.
- Salary: Not listed
- Remote or In-Office?: Fully Remote (Hybrid option for Chicago area)
- Office Location: United States (Remote, must be fluent in Japanese and English)
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Senior SEO/GEO Manager @ Rocket Money
- Salary: $145K/yr – $175K/yr + bonus
- Remote or In-Office?: Hybrid (1-2 days/week encouraged, no formal requirement)
- Office Location: New York, NY (Primary location)
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Marketing Leader @ Airwallex
- Salary: $220K/yr – $270K/yr
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote)
- Date Posted: October 4, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Manager @ Cyera
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote)
- Date Posted: October 4, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Search Engine Optimization Specialist @ Infosys
- Salary: $30/hr – $40/hr
- Remote or In-Office?: Fully Remote
- Office Location: United States (Remote)
- Date Posted: September 30, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Canada: Open SEO Roles (October 2025) —
Search Engine Optimization Analyst Manager @ SurveyMonkey
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: Ottawa, ON
- Date Posted: October 4, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Specialist (AI Search) @ AlgaeCal
- Salary: Not listed
- Remote or In-Office?: Hybrid (Remote option available)
- Office Location: Vancouver, BC
- Date Posted: September 30, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Manager (AI Search) @ Klick
- Salary: Not listed
- Remote or In-Office?: Hybrid
- Office Location: Toronto, ON
- Date Posted: October 3, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Website and SEO Lead @ Portfolio+
- Salary: $90,000 – $105,000
- Remote or In-Office?: Hybrid
- Office Location: Whitchurch-Stouffville, ON
- Date Posted: October 3, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Specialist I @ Best Buy Canada
- Salary: $68,000.00 – $70,000.00
- Remote or In-Office?: On-site (Practices “remote first” but is designated on-site for strategic collaboration)
- Office Location: Vancouver, BC
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
UK: Open SEO Roles (October 2025) —
Join the Lumar team as a Customer Success Manager! (Mat Cover – Remote in UK)
Do you love helping businesses perfect their SEO and website optimization strategies using the latest and greatest tools in the space? – We’re looking for two Customer Success Managers at Lumar (mat covers)!
Senior SEO Manager @ Jellyfish
- Salary: £45K/yr – £50K/yr
- Remote or In-Office?: Hybrid (Up to 60% remote)
- Office Location: London, England, United Kingdom
- Date Posted: October 6, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Account Manager @ Tug Agency
- Salary: Not listed
- Remote or In-Office?: On-site
- Office Location: London, Shoreditch, England, United Kingdom
- Date Posted: October 6, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Head of SEO @ IG Group
- Salary: Not listed
- Remote or In-Office?: Hybrid (3 days in office)
- Office Location: Greater London, England, United Kingdom
- Date Posted: October 3, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Account Director @ WPP
- Salary: Not listed
- Remote or In-Office?: Hybrid (Around 4 days a week in the office)
- Office Location: London, England, United Kingdom
- Date Posted: October 6, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Senior Frontend Engineer – SEO @ Selfridges
- Salary: Not listed
- Remote or In-Office?: Hybrid
- Office Location: London or Leicester, England, United Kingdom
- Date Posted: October 6, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Technical SEO Specialist @ Worknest
- Salary: Up to £35,000 per annum + Marketing Bonus Scheme
- Remote or In-Office?: Hybrid (2 days in office, 3 days from home)
- Office Location: Chester, England, United Kingdom
- Date Posted: October 6, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Senior SEO Specialist @ AS Watson
- Salary: Not listed
- Remote or In-Office?: Hybrid
- Office Location: London Area, United Kingdom
- Date Posted: October 5, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Head of SEO @ Holland & Barrett
- Salary: Not listed
- Remote or In-Office?: Hybrid (2 days in office, at least 1 day in Nuneaton Head office)
- Office Location: Nuneaton, England, United Kingdom
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Search Engine Optimization Lead @ Allianz UK
- Salary: Circa £45k
- Remote or In-Office?: Hybrid
- Office Location: Datchet, England, United Kingdom
- Date Posted: October 1, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Manager @ Compare the Market
- Salary: Not listed
- Remote or In-Office?: Hybrid
- Office Location: London Area, United Kingdom
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Europe: Open SEO Roles (October 2025) —
SEO Executive @ ClickOut Media
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: European Economic Area (Remote)
- Date Posted: October 3, 2025
- Full-Time or Contract?: Contract (Full-time Contractor)
- View the Job Listing Here.
SEO Content Coordinator (ENG) @ Odds Scanner Group
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: European Union (Remote)
- Date Posted: October 1, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
Head of SEO at Music-Edtech platform @ Skoove
- Salary: Not listed
- Remote or In-Office?: Hybrid (Up to 60% remote)
- Office Location: Berlin, Germany
- Date Posted: October 1, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Growth Strategist @ Prop Firm Match
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: Germany (Remote)
- Date Posted: October 1, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
SEO Manager @ Transmission
- Salary: Not listed
- Remote or In-Office?: Fully Remote
- Office Location: Poland (Remote)
- Date Posted: October 2, 2025
- Full-Time or Contract?: Full-time
- View the Job Listing Here.
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