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The New Set of GEO/AEO KPIs: AI Visibility Metrics You Should Track in 2026
As AI overviews and generative engines reshape the online search landscape, tracking traditional SERP rankings and organic traffic alone leaves you blind to how your brand performs in AI-powered search platforms like Perplexity, Claude, Gemini, and ChatGPT.
So, what new generative engine optimization (GEO) metrics do SEO, content, and digital marketing teams need to track in 2026? In this AI search measurability session, Lumar host Matt Hill, Senior Solutions Consultant at Lumar, and presenter Jon Clark, Managing Partner at Moving Traffic Media, break down the evolving GEO/AEO KPI landscape, from modifying traditional SEO metrics to tracking new AI visibility indicators like AI citation traffic, prompt visibility, and AI bot engagement.
Discover which AI brand visibility metrics matter most for measuring success in the GEO/AEO era and learn practical approaches to building your AI visibility measurement stack in this in-depth, expert-led Lumar webinar session. You’ll leave with a clear framework for evaluating your brand’s presence in AI search.
Get clarity on how to evaluate your brand’s presence in AI search from some of the best in the business.
Watch the full Lumar webinar session above.
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