What is Generative Engine Optimization?
AI search is changing the way users seek information. From conversational AI bots like ChatGPT to AI overviews (and indeed AI Mode now) in search engines like Google, businesses now need to make sure their content is optimized to be found and referred to in AI search results. Similar to Search Engine Optimization (SEO), Generative Engine Optimization (GEO) reporting identifies issues that may prevent your content being discovered, understood, or included in AI Search.
What Issues Does it Address?
Understanding exactly what delivers success in GEO is still emerging, but one thing we do know is that the foundations still matter—that your site needs to be technically sound. This is similar to SEO, but you must also consider how AI bots interact with your site, new themes (such as Semantic Relevance), and whether your content appears in AI-generated answers. You also need to communicate your AI governance plan to stakeholders—who are not experts in the area—in a simple, easy-to-understand way.
How Lumar Helps
Lumar’s GEO reporting gives you a dedicated, focused area of analysis specifically related to performance in AI search. More than 80 reports help highlight potential issues that could prevent your content being discovered and understood by AI systems, giving you actionable insights that help improve your performance in AI search.
The GEO section also includes our dashboards and health scores, and the first version of a GEO funnel, designed to aid prioritization, but also communicate to senior stakeholders in an easy-to-understand way. Our overview dashboard, combined with the top errors impacting the health scores, gives you an AI Governance Plan to help you explain the current status of your site, and how things are progressing.
And, Lumar’s experts are undertaking research and tests to identify the factors that have an impact on how AI systems understand content, to ensure the most useful, specific, and actionable analysis.
What Benefits Does it Bring?
With Lumar’s GEO reporting, you get an understanding of how your site is performing, and the key issues that you need to address. As with our broader technical SEO analysis, and our reporting for site speed and accessibility, we break down issues into logical groups, and provide in-app guidance on what issues mean, and how to fix them. Lumar also helps you get buy in for projects, with an easy-to-understand way of communicating with colleagues and stakeholders.
Ready to Get Started?
If you’re an existing Lumar customer, contact your Customer Success Manager or our support team to add the dedicated GEO analysis to your subscription. If you’re not a customer right now, get in touch, and we’ll be happy to show you our platform.
