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Accelerated Mobile Pages (AMP) are a stripped HTML version of a page with limited JavaScript functionality, designed to be optimized for speed and cached by Google to preload in search results for an improved user experience. There are several things to keep in mind when utilizing AMP on your site, these are detailed in our Hangout Notes.

AMP Stories Treated as Normal Pages by Google

Google sees AMP Stories as normal pages in search and they should be linked to like normal pages on a site. Google can, however, struggle to rank AMP Stories because they commonly have thin content.

9 Jul 2019

You Don’t Need to Have AMP to Appear in Google Discover

Regular HTML pages can appear in Google Discover, it isn’t limited to showing AMP. However, if you want to show large images for your site in Google Discover you need to go to the Help Center and submit a form.

28 Jun 2019

Canonical Tag Can be on Either AMP Page or Legacy Page within an AMP HTML Pair

If you have the rel=amphtml tag set up correctly, Google can pick up the canonical tag from either page in the pairing.

28 Jun 2019

HTML & AMP Pages Containing the Same Content Will Not Be Negatively Seen As Duplicate Content

Having the same content on both HTML and AMP pages is not negatively seen as duplicate content by Google. However, it can lead to competition between the pages within search results. To avoid this, John recommends concentrating the value of both pages using the relevant rel alternate link and canonical tag.

14 Jun 2019

You Can Use Different Types of Structured Data on Alternate Versions of a Page

When implementing structured data, it’s fine to use JSON-LD on the desktop version of a site and to use microdata on the AMP version of a site, for example.

5 Mar 2019

Same URL Can’t Be Used for Mobile & AMP if Serving Different HTML

You can’t use the same URL for both mobile and AMP if they’re both using different HTML as Google wouldn’t know what to show for mobile users. You can use the AMP as your main mobile page instead.

5 Feb 2019

Geotargeting AMP is Possible But Difficult to Implement

Theoretically, you can geotarget AMP pages to countries with poor connection speeds. However, this wouldn’t be easy to implement, as Google tries to keep a global view by associating an AMP version with the normal version of the page.

19 Oct 2018

Google Recrawls Indexed AMP Pages to Update Cache

If Google find an AMP page that has already been indexed, a recrawl of that page will be triggered after a period of time to update the AMP cache.

7 Sep 2018

AMPs Which Canonicalise to Noindexed Pages Won’t be Valid

If a page is noindexed which is connected to an AMP equivalent, then the rel=amphtml link will be dropped too and the AMP won’t be valid. If the AMP is noindexed then it will be removed from the index and the traditional page will be kept.

24 Jul 2018

AMP URL Configurations Are Equivalent to Google

You can have AMP on a subdomain, subdirectory or on a parameter, it makes no difference to Google. Your configuration depends on what makes the most sense for your website and tracking methods.

24 Jul 2018

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