Everything you need to know about site architecture, all in one white paper
The performance of a website can live or die depending on how well it is structured. Site architecture fundamentally affects how search engines are able to crawl a website, and how users are able to navigate it in order to convert.
This means site architecture is crucial, but many businesses find it to be one of the most challenging aspects of SEO to get right. That’s why we’ve put together Lumar’s Ultimate Guide to Site Architecture Optimization to help. Here are just a few of the things you’ll learn about in our latest white paper:
- How to create a sound taxonomy and hierarchy to structure your content in a more understandable way.
- The most effective internal linking techniques to help search engines and users find your pages.
- What information architecture is and how it can be utilized to create a better user experience?
- Insights from industry-leading experts including Cyrus Shepard, Britney Muller, Alexis Sanders, Barry Adams, Joe Hall and many more.
Chapter 1: Defining Site Architecture & How it Impacts Users & Search Engines
Site architecture is the foundation of the technical health of any website.
Chapter 2: What is Information Architecture?
Information architecture is a key concept to know about when exploring the topic of site architecture. It is concerned with the arrangement and structuring of pages on a website so that they’re easier to understand and navigate.
Chapter 3: Categorizing a Website & Defining Taxonomies
Before digging into the details of categorization and internal linking, it can be beneficial to take a step back and think about the bigger picture. Users arriving from organic search or different marketing channels will be much less likely to convert on your website if your business offering does not match their intent.
Chapter 4: Internal Linking Optimization
Internal linking is one of the most crucial elements of site architecture because it determines the structure of a site and directly impacts page depth. This means internal linking will decide which pages lie close to the surface of a website and are, therefore, more easily discoverable for users and search engines.
Chapter 5: A Guide to Website Navigation
For users starting from a website’s homepage, the navigation will set out the most important pages on the website and help them to get there easily. For users landing on any other page, the navigation will still be able to orientate a user to the website’s overall content offering and keep them moving forward in their journey to achieve their intent.