Deepcrawl is now Lumar. Read more.
DeepcrawlはLumarになりました。 詳細はこちら

The Marketing Leader’s Guide to SEO & Website Health in 2024

The ultimate guide for digital marketing leaders. Everything you need to know to boost website-driven growth in 2024.

Lumar SEO eBook banner - the Marketing Leader's Guide to Website Health - 2024 Edition

In this guide, we take a deep dive into how to ensure your brand’s website is poised to rank well in search, engage customers, and drive more conversions and revenue in 2024.

In this guide, we cover:

  • How your website’s technical health & search engine optimization support larger marketing goals like brand awareness, driving conversions, and building revenue
  • An overview of website health & SEO factors to consider in 2024
  • The exact resources you need to build and implement a strong SEO plan
  • How to create an SEO plan in 2024
  • The Website Health Checklist
the SEO funnel - banner graphic for Marketer's Ultimate Guide to SEO and Website Health

Why Website Health & SEO Should be Key Components of Your 2024 Marketing Strategy

In 2024, marketers face a slew of new challenges: the rise of AI technologies like ChatGPT, rapidly changing search engine algorithms, and the decline of third-party cookies that have long enabled their paid advertising tactics. In light of these developments, it makes sense for marketing teams to take a fresh look at prioritizing more cost-effective organic marketing channels — like their websites.

Better utilizing organic channels like your brand’s website and organic search efforts can help drive down customer acquisition costs by reducing over-reliance on costly pay-per-click ads and can offer more opportunities for customer engagement.

It’s no secret: high-performing websites can drive enormous business growth. And the overall technical health of your website plays a major role in everything from how well it ranks in search engines to drive more brand awareness to how engaged visitors are with your content — and how likely they are to convert into paying customers.

discover Lumar's website intelligence SaaS platform - your command center for website technical health

Get to know Lumar — your command center for website health

marketing budget data - organic channel budget increase

The Lumar Website Intelligence Academy


Get the best digital marketing & SEO insights, straight to your inbox