Website optimization is an always-evolving discipline, with best practices shifting yearly to match the latest search engine algorithms, user expectations, and tech stack innovations.
For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023.
In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including:
- Google’s ‘Helpful Content’ update & issues with automated content generation
- The ongoing importance of user experience
- The upcoming shift from Universal Analytics to GA4
- How to stay on top of the latest search system updates
- Enhanced SERP features to aim for in 2023
Why your website’s technical health should be a businesswide priority in 2023
Studies have shown that, for most industries, organic search drives more website traffic than paid search ads, paid display ads, email marketing, or social media. Your website’s technical health plays a major role in how it ranks in search engine results pages — but that’s not all. Technical elements of your site, such as page speed and Core Web Vitals, also influence your customers’ experience, satisfaction, and likeliness to buy.
Optimizing your brand’s website means opening up more opportunities for brand awareness, great customer experiences, conversions, and business growth.