Deepcrawl is now Lumar. Read more.
DeepcrawlはLumarになりました。 詳細はこちら

2023 SEO Strategy Guide: Trends to Watch This Year

SEO 2023 Strategy Guide - Trends to Watch in 2023 e-book

Website optimization is an always-evolving discipline, with best practices shifting yearly to match the latest search engine algorithms, user expectations, and tech stack innovations. 

For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023. 

In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including:

  • Google’s ‘Helpful Content’ update & issues with automated content generation
  • The ongoing importance of user experience 
  • The upcoming shift from Universal Analytics to GA4
  • How to stay on top of the latest search system updates
  • Enhanced SERP features to aim for in 2023
eBook banner for 2023 SEO Trends to watch guide
Why your website’s technical health should be a businesswide priority in 2023

Studies have shown that, for most industries, organic search drives more website traffic than paid search ads, paid display ads, email marketing, or social media. Your website’s technical health plays a major role in how it ranks in search engine results pages — but that’s not all. Technical elements of your site, such as page speed and Core Web Vitals, also influence your customers’ experience, satisfaction, and likeliness to buy.

Optimizing your brand’s website means opening up more opportunities for brand awareness, great customer experiences, conversions, and business growth. 

enterprise website survey results

More Resources for Building Your 2023 SEO Strategy:

SEO statistics data and research to know in 2023

15 Key SEO Statistics to Know When Building Your 2023 Marketing Plans

free seo ebook - ultimate guide to enterprise seo

The Ultimate Guide to Enterprise SEO

marketing budget data - organic channel budget increase

The Lumar Website Intelligence Academy

discover Lumar's website intelligence SaaS platform - your command center for website technical health

Get to know Lumar — your command center for website health


Get the best digital marketing & SEO insights, straight to your inbox