What are Custom Analytics?
Custom Analytics allows you to go beyond one-size-fits-all solutions with a tailored approach to website health auditing. It’s a game-changer for website optimization and personalization that gives you the insights you need to make concrete improvements and not just meet, but exceed the expectations of your visitors and customers.
With Custom Analytics, you can:
- Report on practically anything on the page with static metrics.
- Replicate human behaviour to analyze, understand, and optimize user flows.
- Integrate and compare external data sources.
What Issues Does it Address?
Lumar’s website optimization platform provides comprehensive analysis of your site, including technical SEO, site speed, and accessibility. But your website is unique, so to fully optimize you need to go beyond standard analysis to look at the distinctive elements that can take its performance to the next level.
Most platforms can only really provide standard metrics and simple extractions, meaning you would need to look at other solutions to get the unique analysis you need. Lumar’s crawler is designed with flexibility at its core, allowing for the collection and analysis of practically any information within our platform.
How Does it Help?
With Lumar, you can quickly and easily create your own custom metrics with AI-generated code to simplify the process. These would be more basic elements, such as:
- Extracting a specific word or phrase, or a specific part of the HTML code, such as an article tag or publish date.
- Use data unique to your site to create segments to simplify the analysis of your site.
- Identifying pages missing a specific section or elements, like pages missing breadcrumbs, or pages without reviews.
- Identifying pages with a specific number of elements on them, such as the number of products on a category page, or pages with reviews.
- Capturing all instances of a given URL across the site.
For more complex custom metrics or to perform specific actions based on collected data, our team is on hand to build these customizations for you. Simply let us know what you want to achieve, and we’ll look into how we can deliver it for you in the Lumar platform.
Some examples of custom analytics we’ve already built for customers include:
- Checking product stock availability.
- Evaluating internal search and recommendation systems to ensure relevance.
- Analyzing keywords and sentiments from reviews.
- Content analysis to identify and full topic gaps.
- In-depth internationalization assessments to improve global performance.
See more examples of custom analytics we’ve built for our customers.
Ready to Get Started?
If you’re an existing Lumar customer, you can see what’s possible with Custom Metrics as part of your existing subscription. This knowledge base article will walk you through the process of setting up custom metrics.
For more complex custom analytics, or if you’re not a current customer, book a demo so we can show you our capabilities and discuss your requirements.
