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Websites with Multiple Language Versions

An important element of international SEO is about ensuring websites are successfully targeting the intended language and providing a positive user experience while also ensuring search engines are able to find and index the relevant content. Our Hangout Notes cover insights from Google around language targeting, as well as best practice recommendations.

For more on international website optimization, check out our further resources:

The Ultimate Guide to International SEO

An SEO’s Guide to Hreflang Tags

The Challenges of Website Internationalization for Users & Search Engines

The Most Common Mistakes in International SEO

Getting Your International Website Structure Right

How to Create a Successful International SEO Strategy

 

 

Re-Writing Content into Different Languages Is OK

Translating content into different languages, or adding additional information is OK. Auto-translation, or just swapping out individual words is not OK.

4 Oct 2016

Use a Single Language per Page

Multiple languages on the same page makes it harder for Google to understand when a page is relevant to a particular audience so John recommends using a single language per page, and use hreflang to connect the pages.

8 Jul 2016

Use Separate Pages per Language

It’s best to use a separate page for each language than combine multiple languages on a single page.

26 Feb 2016

Google Ignores Language Tags

Google doesn’t use any language HTML tags to detect the language of page, they use the text to detect it. They are still used by Bing and translation services.

23 Feb 2016

Notranslate Meta Tag Prevents Translation Link Showing In Search Results

Google may show a translate link in search results if part of your page contains some foreign language text on the page. You can use the notranslate meta tag to prevent this, but it also prevents Chrome translate function from working automatically.

23 Feb 2016

Google Ignores Incorrect Language Tags

If you use the wrong language tag, Google will just ignore it and it won’t impact search results.

23 Feb 2016

Hreflang Languages Must Match the Target Page Content

If the languages used in your hreflang tags doesn’t match the target content, they will probably be ignored.

23 Feb 2016

Hreflanged Pages in the Same Language Don’t Need to Be Duplicates

If you connect pages together with hreflang which are in the same language e.g. UK/US/Australia, they don’t need to be duplicates. They are allowed quite a lot of variation as if they were different languages.

24 Apr 2015

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