Search Queries

Google doesn’t directly measure customer satisfaction of different sites but will see if no one is recommending and infer that maybe it isn’t that relevant for related search queries.

Google tries to recognise instances where non-unicode fonts are used and attempts to map them internally to a unicode version of that page so they can index one page. This is the case for the most popular font in Burma. However, Google struggles to deal with non-unicode fonts when entered in search.

Google folds together synonyms but sometimes recognises subtle differences between them and ranks them differently.

Use info: search operator with a URL to check if a specific page has been indexed.

Carousels have their own organic ranking algorithms so you may not appear even if you have relevant markup and are showing up in the search results.

Google may choose a different page to the one specified in hreflang based on signals which suggest it better matches the user’s intent.

Query level reports in Search Console Analytics may filter out some impressions so they won’t add up to the totals.

Google tries to understand words that are synonyms of each other in an algorithmic way, such as those which use diacritic characters with accents, based on what people are searching for. Google doesn’t have a linguistic model to say determine how characters and words map to each other.

Geo-targeting is based on user’s location, so this will be overridden if Google recognises you�۪re looking for something in a different country.

There is no additional benefit to be gained for optimising for misspelled keywords, and doing so may make site seem less professional to user. Google tries to recognise misspellings and will rank pages anyway. They also redirect users to the correct spelling.